07/05/2026
₹44800 on Ralph Lauren’s website for a wrap skirt. “”Inspired by Bandhani tie-dye,”” it says when it’s actually hand-knotted in Gujarat for centuries.
Prada’s latest “”Kolhapuri inspired”” sandals but what about the cultural appropiation or the GI tag?
Ikat, paisley prints, madras checks–Indian craft is everywhere just rarely called Indian.
This is what happens when provenance gets skipped. The technique travels but the due credit doesn’t. And slowly but surely, a living craft tradition becomes someone else’s aesthetic.
Provenance isn’t a buzzword. It’s the difference between an artisan being seen and being erased. It matters because when you know where something comes from, that is, who made it, how, and what it took to make, you change what it’s worth. To the market. To the maker. To the craft itself.
And that’s what we’re building Mṛjā around. Every single brand, every single piece with the story that travels with it.
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