BAJA-The new you

BAJA / WSol
Address- # 245, Ground floor ,
6th cross1st stage Indranagar Bangalore - 38
[email protected]
‘BAJA The New You’ is a new age women's clothing brand. BAJA is all about dressing up the contemporary Indian woman, comfortable, who is confident, and in control, empowered by technology that enables her to share her views, cull information and communicate with others. About Ba

bita jaishankar - Babita Jaishankar is the visionary entrepreneur behind the brands WSol and BAJA. She is an accomplished fashion and image consultant, with a long list of achievements to her credit. Babita brings in a synergetic mix of scholastic knowledge and hands on experience. She has formal training in fashion designing, and she is also a certified skin and color analyst. Management training from IIM-B gives her an extra edge, not only to manage her ventures, but also to be an ideal corporate trainer and consultant for image management. Having worked in the US for a number of years, Babita has an excellent grasp of international standards and trends. In Bangalore, her reputation brought her prestigious opportunities, including designing for the contestants and judging Miss Catwalk at the Miss Bangalore contest; and showcasing her autumn winter collection at the Bangalore Fashion Week. About Amrutha John - Amrutha is the other half of the core team, a heavyweight in her own right, bringing in a perfect balance to the team. Amrutha’s job title reads as COO, but she is much more than that. Amrutha and Babita are like soul sisters, and business partners made in fashion heaven. On the one hand, they share fashion sensibilities and tastes, and perfectly understand each other; on the other hand, they have different core competencies when it comes to managing the enterprise. This matching of wavelengths is what made Amrutha leave her career in the corporate world to join Babita’s world of fashion and image transformations. Amrutha began her career working for an advertising agency, moving on to sales positions in Tata Donnelley and SSi and then to ACL, where she worked as a merchandiser. Amrutha also worked for Metlife's corporate division. Delivering exemplary results and being lauded as a star performer, she learnt a lot on the way, from achieving sales targets to the nitty-gritty of merchandising. Amrutha brings in these diverse set of skills that perfectly complement the entrepreneurial and creative competence of Babita.