Heeya

Heeya Heeya Social Enterprise is an enterprise focused on creating woman artisans as entrepreneurs.

Heeya is a conscious luxury brand that celebrates the artistry of India’s handloom traditions while providing dignified livelihoods for women artisans

www.heeya.co Heeya is focused on creating sustainable livelihoods through sustainable fashion and lifestyle products/services. Heeya seeks to provide wider options to the growing urban sensibilities for eco friendly options. It also seeks to bridge

the gap between the skilled artisans, especially women and the markets, especially where the exposure has been minimal. Heeya's primary goal is to create strong markets for the products of these regions through the network of several co-operative groups and NGOs operating across India. Heeya’s vision is of creating a strong eco system of visibility, growth, skill development and technology enablement for this industry and also to ensure respect for the craftsmen, the customers and the craft. Heeya works to empower community weaving and create clusters with handloom products that can fund a market around the world. Heeya's efforts are in the following areas:

Preservation of skills and skill development: Heeya promotes the traditional crafts and textiles through Social media marketing and public fora. Heeya's vision is to be able to upgrade the skills and provide better infrastructure to the weavers

Rural Employment generation: Through sustainable employment opportunities provided through predictable demand created in the urban areas through a distinct and strong brand presence and strong value proposition. Women empowerment : Most weavers, spinners and reelers in North east India are women and this concerted effort will result in providing opportunities to women to not only earn a sustainable income but also have an opportunity to bring about changes in the society


website : www.heeya.in

Remember Miranda Priestly from The Devil wears Prada 1 and her lessons on blue ?In other words - how fashion works.How c...
20/05/2026

Remember Miranda Priestly from The Devil wears Prada 1 and her lessons on blue ?

In other words - how fashion works.

How colours find their way to a customer

It’s not random, it’s years of predicting, planning and preparing

Turquoise, Lapis, cerluean or indigo ?

They are all shades of blue- and as distinct they can get. And with a deeper history than what meets the eye.

Miranda Priestly’s famous ‘cerulean’ monologue in ‘The Devil wears Prada 1’ is iconic for more than one reason

‘That blue represents millions of dollars and countless jobs’

The essence of her monologue:

Andy dismisses fashion as superficial and says the different shades of blue are basically the same. Miranda then explains that the cerulean sweAmbaraing was not an accidental choice. She walks her through how designers and fashion houses selected that color years earlier, how itappeared in high fashion collections, moved through the industry, and eventually filtered down into mass-market retail

What is your most memorable lesson from the movie on fashion?

Swipe right to see an AI adaptation of Andy ( Anne Hathaway) in a cerulean Heeya Eri mekhela chador ( Indigo dyed) if she chose to wear one instead of the blue sweater💙

Slide 1 - Anindita in our Lapis Eri silk cotton saree, available at .bangalore
Slide 2- Smita in our Indigo eri cotton mekhela sador available on our website
😃💙

Like the golden glow of evening—soft, radiant, and impossible to ignore—there comes a season in a woman’s life that carr...
14/05/2026

Like the golden glow of evening—soft, radiant, and impossible to ignore—there comes a season in a woman’s life that carries its own kind of brilliance. She has lived deeply, loved fiercely, stumbled, risen, witnessed life in all its colours, and gathered wisdom in the quiet folds of time.

These are her glorious years. Not of slowing down, but of stepping into herself with unmatched confidence, hard-earned clarity, and a generous dose of chutzpah. She has conquered hot flashes, raging hormones and sleepless nights.

She no longer seeks permission to take up space. She knows who she is. And with grace in her stride and fire in her spirit, she prepares herself for everything still waiting ahead.

If you connected, do share a comment about what’s your most favourite part of this phase

Because evening light was never about endings. It was always about becoming gold. Just like the timeless muga designs that set the coral on fire

In frame-
Photography:
Makeup:

(Heeya, Heeyasarees, kesaaat, Muga, golden years, clarity, confidence)

Easywear kaftans with a little desi soul For summer days that seem so long, but deadlines and presentations just don’t s...
13/05/2026

Easywear kaftans with a little desi soul

For summer days that seem so long, but deadlines and presentations just don’t seem to end

A little Saree girl energy, and a lot of kaftan comfort to your rescue. At home (literally) in the cafe, at the exhibition, in the auto, or shopping..

And the best part part? You can also sleep in them 💤💤

( heeyaeasywear, Heeya)

12/05/2026

The colours do the talking - happy and sublime- we are well into the season of joy! It’s also wedding season also so love, family and togetherness in the air.

Wrapping up the year in handwoven luxury and warmth of heartcrafted products… and unwrapping something special soon. Our new website goes live this season of joy!


See you there soon

(Christnas, sarees, website)

Muse-
Styling and make up

Today is Mother’s Day. And this picture is from Mother’s Day 2017 in KolkataI remember that day vividly- my mother had t...
10/05/2026

Today is Mother’s Day. And this picture is from Mother’s Day 2017 in Kolkata

I remember that day vividly- my mother had traveled for her US visa appointment with my sister. I gave her those flowers.

She passed away 2 years ago.

I have written about her before but today I am writing perhaps more candidly than I ever have before. Of a mother who dreamed, did and left a legacy

My mother was a very simple woman. She was formally educated only till school. She never spoke the language of ambition, feminism, achievement, or empowerment. And yet, when I look back now, I realise she embodied all of it long before these words became fashionable.

Not because she did extraordinary things, or became the first so-and-so, but because of what she quietly achieved in the context of her time.

Amongst other things, she bought land in her own name in her 20s. In 1950s, before we heard about women owning assets.

And not just that- she has a role to play in my starting Heeya, and how me and my sister are building it together today

And all because of a simple fabric - the fabric gifted in Bihu in Bohag ( Baisakh) , a gamosa a sixteen year old had woven for her father and brothers in her own signature style while working as a teacher in her village.

We recreated the gamosa in 2022, in cotton and mulberry silk.
In one of the slides, my mother is seen sporting one as a 89 year old, more than 70 years after she created it.
Our Moina collection, in her name was launched in 2019, to mark her 85th birthday - where she is seen wearing a beautiful marigold dyed eri silk mekhela sador with the gos motif (and a matching cake).

Today all are Eri sarees and mekhela sadors are a continuation of the Moina collection. Her grand daughter is wearing one in the last slide

Named after my mother, Moina Saikia, you went leaving so much for us to take forward.

A legacy of excellence, courage and devotion

This Mother’s Day, I raise a toast to you - hope you are blessing us and the dream that your gamosa fueled

PS- this song was my mom’s favourite, (song- kitni acchhi hain, kitni pyari hain by Lata Mangeshkar)
Pic courtesy .saikia.718

Mothers deserve the best , and Heeya’s handwoven Eri silk saree seems to know that. Soft on the skin, naturally temperat...
08/05/2026

Mothers deserve the best , and Heeya’s handwoven Eri silk saree seems to know that.
Soft on the skin, naturally temperature regulating, cruelty-free, and deeply sustainable. Dyed with Manjistha, an ayurvedic herb.

All the things a mom would vouch for.

Iss Mother’s Day ki bari, it’s Eri.

क्योंकि, ‘ तुझे सब है पता, है ना मा
तुझे सब है पता मेरी मा’

Photography:
In frame :

HandloomStories SlowLuxury

My reflections on Eri silk and its rediscovery in Kriti, India’s first magazine for sustainable fashion. I recount here ...
08/05/2026

My reflections on Eri silk and its rediscovery in Kriti, India’s first magazine for sustainable fashion.

I recount here how Eri is for me, a 50 year old story. As a child, feeling my Koka’s (grandfather’s) eri sador ( sometimes referred to as endi), a textured shawl to be worn both during summers and winters with his outfits to now, a toast to, what I would like to term, the choice of new royalty. Royalty not by just how much wealth you have, but more

While making you look like a million bucks.

In these heady times of ostentatious fashion, a quiet reminder of the humble silk that tells the world a thing or two about being rediscovered, both fashionably and sustainably

Thank you and .mukherjee_ for publishing this article on my relationship with one of the world’s most sustainable yarns, Eri silk

Link in bio

Today’s mid week story is about আরতি | AratiArati gave us the modern day working woman- a mother, a professional, a cons...
06/05/2026

Today’s mid week story is about আরতি | Arati

Arati gave us the modern day working woman- a mother, a professional, a conscience keeper

She stepped into the city not to rebel,
but to reclaim a part of herself.

In Mahanagar, Satyajit Ray gave us Arati — a woman who quietly crossed the threshold of home and discovered dignity, courage, and identity through work , fighting through the challenges at her own home in a patriarchal society.

Her journey was not loud, it was deeply human.

Through this Heeya series celebrating the women of Ray and Tagore, we revisit characters who continue to speak to women even today — women who questioned, paused, endured, created, and chose.

And perhaps that is why Arati still feels familiar.
Because every woman who has ever searched for her own voice carries a little of her within.

All visuals in this campaign are created using moments from Heeya’s own archives — woven across years of stories, women, memories, and self-expression.

heeya

Today we look at Charulata চারুলতা, who is an embodiment of beauty, talent and agency. The hauntingly beautiful movie by...
05/05/2026

Today we look at Charulata চারুলতা, who is an embodiment of beauty, talent and agency. The hauntingly beautiful movie by the same name was made by Ray based on Rabindranath Tagore’s book Nostoneeer,নষ্টনীর

Charulota had everything she was meant to have—
a marriage, comfort and wealth- except someone who truly saw her. Her intelligence, her love for books, her ability to convey emotions

In Amal, she found that missing space—
intellectual companionship, emotional attention,
a reflection of herself she had not been offered before.

She leaned into it.
She explored it.
She felt it fully.

And then—she paused.. The social norms were restrictive. She decided to live with what she experienced, not live the desires.

Because power is not just in choosing what to pursue,
but also in choosing what not to.

At Heeya, we believe a woman’s power lies in the choices she makes—and the ones she doesn’t. We are bringing alive Charulota through our sarees of 2014-18

Slide 1- Anindita is wearing our Gero saree , 2018
Slide 2- Anindita is wearing our Mulberry silk saree, 2016
Slide 2- Anindita is wearing our structured saree with Naga weave, 2015

(Charulota, tributetoray, tributetotagore, Heeyasarees)

We begin with Bimala—a woman imagined by Rabindranath Tagoreand brought alive by Satyajit Ray in Ghare Baire.She was tol...
03/05/2026

We begin with Bimala—
a woman imagined by Rabindranath Tagore
and brought alive by Satyajit Ray in Ghare Baire.

She was told who to be.
Then she began to question.

Raised within the safety of the home,
her world was defined for her.

Her awakening was not smooth.
But it was hers.

Awakening is not about perfection—
it is about courage.

Through stories we’ve witnessed over the 14 years,
Heeya continues to hold space for women to express, evolve, emerge. And make it their own. Just like our sarees

All saree pictures are from the Heeya archives, 2012-2025, with .chatt

Slide 1- the Heeya laal paad saree, made by women in Assam for the first time in 2016
Slide 2- Heeya kingkhap eri silk saree with muga designs, from 2018
Slide 3- our Mizo weave structured saree, 2015

Made by women in Assam
(Heeya, Heeyasarees, tributetoray, tributetotagore, drapedinray, rabindrajayanti)

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Purva Riviera
Bangalore
560037

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