Ashtag Sewing

Ashtag Sewing Boutique in Chennai. Custom Bridal and Party Wear
Western &Indo-Western Gowns
DM for Custom Orders

Bridal, in our visual memory, has always lived in red and maroon — colours that carry their own weight, history, and sig...
02/02/2026

Bridal, in our visual memory, has always lived in red and maroon — colours that carry their own weight, history, and significance. This piece does not attempt to replace that language, nor does it try to disrupt it overnight. Instead, it sits close to it, borrowing the same depth and gravity, while choosing a quieter, more regal register. Inspired by brides we have seen across Canada and the UK embracing brown as a wedding colour, we began asking why such a shade — so rooted, so earth-bound — could not find its place within an Indian bridal context, at least as a reception narrative. What emerged is a bridal form that feels ceremonial without being predictable. Crafted entirely by hand over 350 hours, from the embroidery across the surface to the hand-worked veil, this piece brings together organza and Mashru silk in deliberate restraint. The blouse, the veil, and every visible detail carry hand embroidery, allowing texture and labour to speak rather than excess. This is an exploration, not a rebellion — a suggestion of what bridal can become when tradition is respected, but not repeated verbatim.

Outfit : &
Jewellery :
Styled by :
pictures :
Creative film :
Assistance :
divya balakrishnan
Hair and makeup:
Location :

24/01/2026

Introducing our Owner and Creative Director leading the brand forward — Rukmini.

Kanagambaram Marikolunthu An orange  with bottle green zari border pattu pavadai  Dhavani ,rooted in tradition and shape...
06/01/2026

Kanagambaram

Marikolunthu

An orange with bottle green zari border pattu pavadai Dhavani ,
rooted in tradition and shaped by memory.
This is the first look we reveal from Vergal .

a silhouette that carries heritage with quiet strength and grace.

✨ Orders are now open.
DM us to place yours.

Collection Creative head and Styling :
Jewellery:
Hair :
Shot by : .rk
Creative direction for the campaign and Post Production :
BTS :
Ashtag Team : Divya,Malathy,Nur,Raj,Sadhik

Thamarai A Blue with pink zari border pattu pavadai dhavani ,rooted in tradition and shaped by memory.This is the first ...
06/01/2026

Thamarai

A Blue with pink zari border pattu pavadai dhavani ,
rooted in tradition and shaped by memory.
This is the first look we reveal from Vergal .

a silhouette that carries heritage with quiet strength and grace.

✨ Orders are now open.
DM us to place yours.

Collection Creative head and Styling :
Jewellery:
Hair :
Shot by : .rk
Creative direction for the campaign and Post Production :
BTS :
Ashtag Team : Divya,Malathy,Nur,Raj,Sadhik

Alli An alli  pattupavadai dhavani ,rooted in tradition and shaped by memory.This is the first look we reveal from Verga...
06/01/2026

Alli

An alli pattupavadai dhavani ,
rooted in tradition and shaped by memory.
This is the first look we reveal from Vergal .

a silhouette that carries heritage with quiet strength and grace.

✨ Orders are now open.
DM us to place yours.

Collection Creative head and Styling :
Jewellery:
Hair :
Shot by : .rk
Creative direction for the campaign and Post Production :
BTS :
Ashtag Team : Divya,Malathy,Nur,Raj,Sadhik

MalligaiPattapavadai Dhadani,rooted in tradition and shaped by memory.This is the second  look we reveal from Vergal . a...
06/01/2026

Malligai

Pattapavadai Dhadani,
rooted in tradition and shaped by memory.
This is the second look we reveal from Vergal .

a silhouette that carries heritage with quiet strength and grace.

✨ Orders are now open.
DM us to place yours.

Collection Creative head and Styling :
Jewellery:
Hair :
Shot by : .rk
Creative direction for the campaign and Post Production :
BTS :
Ashtag Team : Divya,Malathy,Nur,Raj,Sadhik

03/01/2026

Little of what the collection is all about..

Collection Creative head and Styling :
Jewellery:
Hair :
Shot by : .rk
Creative direction for the campaign and Post Production :
BTS :
Ashtag Team : Divya,Malathy,Nur,Raj,Sadhik

Marikolunthu An emerald green Pattapavadai Dhadani,rooted in tradition and shaped by memory.This is the first look we re...
02/01/2026

Marikolunthu

An emerald green Pattapavadai Dhadani,
rooted in tradition and shaped by memory.
This is the first look we reveal from Vergal .

a silhouette that carries heritage with quiet strength and grace.

✨ Orders are now open.
DM us to place yours.

Collection Creative head and Styling :
Jewellery:
Hair :
Shot by : .rk
Creative direction for the campaign and Post Production :
BTS :
Ashtag Team : Divya,Malathy,Nur,Raj,Sadhik

Few words on colour of the year- As featured in The indian Express,by our creative head and stylist
28/12/2025

Few words on colour of the year- As featured in The indian Express,by our creative head and stylist

OFFICIAL ANNOUNCEMENTAshtag enters a new chapter with a change of management, along with a refined creative vision and c...
09/12/2025

OFFICIAL ANNOUNCEMENT

Ashtag enters a new chapter with a change of management, along with a refined creative vision and continued commitment to craftsmanship.

The brand has now been taken over by Rukmini and continues to function with the same trusted team, structure, and services.

Led by Rukmini — a Stylist, Costume Designer, and Sustainable Designer with years of experience — Ashtag moves forward with an elevated creative approach while retaining the values, processes, and quality you are familiar with.

Please note: This is only a change in management. Ashtag remains at the same location and operations continue as usual.

For enquiries, contact
Rukmini – 9791841967 | 9003304013 | 7200152794

Address

Chennai

Opening Hours

Monday 11am - 7:30pm
Tuesday 11am - 7:30pm
Wednesday 11am - 7:30pm
Thursday 11am - 7:30pm
Friday 11am - 7:30pm
Saturday 11am - 7:30pm
Sunday 11am - 2am

Website

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