The Armoire

The Armoire Curated luxe pop up shops featuring eclectic Indian designers and labels in Chennai. Follow us for d

The Armoire is a carefully curated luxe pop up shop based in Chennai, India. The brand offers style-savvy Chennai shoppers access to the trendiest looks of the season from designers and labels that are yet to make a foray into the city. Instagram: .armoire.pop.up Enquires: [email protected]

THE ULTIMATE ARMOIRE LOOKBOOK! Here’s every look YOU need this season! From glam to chill, we’ve styled it all — and her...
06/08/2025

THE ULTIMATE ARMOIRE LOOKBOOK! Here’s every look YOU need this season! From glam to chill, we’ve styled it all — and here’s your cheat sheet! 📝

📍Spot your faves + stall numbers!
📸 Screenshot them!
💸 Don’t miss our VIP hour, where you can enjoy up to 20% off select brands from 10:30–11:30 AM for one hour only!

Let the wishlist building begin! 💖

New in town and just in time for the festive season! Two fabulous brands making their Chennai debut — perfect for the sh...
04/08/2025

New in town and just in time for the festive season! Two fabulous brands making their Chennai debut — perfect for the shaadi shuffle, festive hustle and everything in between! 💃

Shop these looks at 𝐓𝐡𝐞 𝐀𝐫𝐦𝐨𝐢𝐫𝐞 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐚𝐧𝐝 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐞𝐱𝐡𝐢𝐛𝐢𝐭𝐢𝐨𝐧 on 𝟏𝟐𝐭𝐡 𝐀𝐮𝐠𝐮𝐬𝐭 at 𝐇𝐲𝐚𝐭𝐭 𝐑𝐞𝐠𝐞𝐧𝐜𝐲, 𝐂𝐡𝐞𝐧𝐧𝐚𝐢 from 10:30 AM - 7:30 PM!

Look 1 (Pink) — Stall #24
Look 2 (Black) — Stall #39

Don’t forget to SAVE this post so you can make a beeline to these brands on show day, or to SHARE it with your Chennai fashion fam! 🛍️🛒

[Fashion, Exhibition, Pop Up Shop, Chennai Events, Affordable Luxury, Under 30k]

Zara, who?! 👀 Who needs high-street, when you can have homegrown? Especially when the prices are similar, the quality is...
02/08/2025

Zara, who?! 👀 Who needs high-street, when you can have homegrown? Especially when the prices are similar, the quality is better AND you can customise colours and fits! Sounds like music to our ears! 🎵

Shop these looks at 𝐓𝐡𝐞 𝐀𝐫𝐦𝐨𝐢𝐫𝐞 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐚𝐧𝐝 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐞𝐱𝐡𝐢𝐛𝐢𝐭𝐢𝐨𝐧 on 𝟏𝟐𝐭𝐡 𝐀𝐮𝐠𝐮𝐬𝐭 at 𝐇𝐲𝐚𝐭𝐭 𝐑𝐞𝐠𝐞𝐧𝐜𝐲, 𝐂𝐡𝐞𝐧𝐧𝐚𝐢 from 10:30 AM - 7:30 PM!

Look 1 (Black & Beige Co-ord) — Stall #30
Look 2 (Yellow Dress) — Stall #44
Look 3 (White Co-ord) — Stall #5
Look 4 (Peach Skirt Set) — Stall #3
Look 5 (Sunflower Dress) — Stall #27

Don’t forget to SAVE this post so you can make a beeline to these brands on show day, and to SHARE it with your Chennai fashion fam! 🛍️🛒

[Fashion, Exhibition, Pop Up Shop, Chennai Events, Affordable Luxury, Under 30k]

We hereby declare festive season OFFICIALLY OPEN! Diwali parties? Wedding invites? Cocktail nights? We’ve got the fits! ...
31/07/2025

We hereby declare festive season OFFICIALLY OPEN! Diwali parties? Wedding invites? Cocktail nights? We’ve got the fits! Here are four festive stunners priced between 18-30k, that’ll have you RSVP-ready in style! Proof that you don’t need to splurge to slay this season! 😉💫

Shop these looks at 𝐓𝐡𝐞 𝐀𝐫𝐦𝐨𝐢𝐫𝐞 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐚𝐧𝐝 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐞𝐱𝐡𝐢𝐛𝐢𝐭𝐢𝐨𝐧 on 𝟏𝟐𝐭𝐡 𝐀𝐮𝐠𝐮𝐬𝐭 at 𝐇𝐲𝐚𝐭𝐭 𝐑𝐞𝐠𝐞𝐧𝐜𝐲, 𝐂𝐡𝐞𝐧𝐧𝐚𝐢 from 10:30 AM - 7:30 PM!

Look 1 (Powder Blue) — Stall #36
Look 2 (Fuchsia) — Stall #25
Look 3 (Metallic) — Stall #6
Look 4 (Printed Blue) — Stall #20

Don’t forget to SAVE this post for festive inspo and SHARE it with your Chennai shopping squad! 🛍️🛒

[Fashion, Exhibition, Pop Up Shop, Chennai Events, Affordable Luxury, Under 30k]

HEY CHENNAI! Mark your calendars for The Armoire fashion and lifestyle exhibition on 𝟏𝟐𝐭𝐡 𝐀𝐮𝐠𝐮𝐬𝐭 𝐚𝐭 𝐇𝐲𝐚𝐭𝐭 𝐑𝐞𝐠𝐞𝐧𝐜𝐲, 𝐂𝐡𝐞𝐧𝐧...
29/07/2025

HEY CHENNAI! Mark your calendars for The Armoire fashion and lifestyle exhibition on 𝟏𝟐𝐭𝐡 𝐀𝐮𝐠𝐮𝐬𝐭 𝐚𝐭 𝐇𝐲𝐚𝐭𝐭 𝐑𝐞𝐠𝐞𝐧𝐜𝐲, 𝐂𝐡𝐞𝐧𝐧𝐚𝐢 from 10:30 AM - 7:30 PM! 💃

Shop from an unmissable lineup of 𝟓𝟎+ 𝐛𝐫𝐚𝐧𝐝𝐬 𝐮𝐧𝐝𝐞𝐫 𝟑𝟎𝐤 from Delhi, Mumbai, Kolkata and beyond like NEH, Aruni, Drawn, Devnaagri, Prisho, OFrida, Tasha and many more. From chic western wear to swoon-worthy festive fits, we’ve got your wardrobe wishlist covered! 🔥

P.S. Don’t miss our brand-new 𝐕𝐈𝐏 𝐇𝐨𝐮𝐫 that’s open to all! Enjoy upto 20% off select brands from 10:30 - 11:30 AM for ONE HOUR ONLY. No pre-registration needed!

SAVE THE DATE!
🗓️: Tuesday, 12th August
📍: Hyatt Regency, Chennai
⏱️: 10:30 AM - 7:30 PM
⚡️: VIP Hour (Open To All; Up To 20% Off Select Brands) - 10:30 - 11:30 AM

Marke
28/07/2025

Marke

Outfits that scream ‘good vibes only’ ft. ! 🪩🌈 This bestselling western wear label is bringing the funk, the flair, and ...
27/07/2025

Outfits that scream ‘good vibes only’ ft. ! 🪩🌈 This bestselling western wear label is bringing the funk, the flair, and the feels to The Armoire with their pop pieces that never fail to turn heads! 💃

50+ brands. Everything under 30k. Join us for The Armoire’s 10th Anniversary + Festive Edit: 10 years of style, all in one place. 💃

🗓️: Tuesday, 12th August
📍: Hyatt Regency, Chennai
⚡️: VIP Hour (Open To All) - 10:30 - 11:30 AM
(up to 20% off select brands for one hour only)
⏱️: Regular Hours - 11:30 AM - 7:30 PM

⚡WEATHER WARNING⚡️This just in: a major fashion storm is brewing during VIP Hour! 👗🌪️Our 9 fashion faves are dropping MA...
27/07/2025

⚡WEATHER WARNING⚡️This just in: a major fashion storm is brewing during VIP Hour! 👗🌪️

Our 9 fashion faves are dropping MAJOR discounts, and we’re not gatekeeping! But beware — these jaw-dropping discounts are available ONLY during VIP Hour from 10:30 to 11:30 AM! After that … they vanish like sunshine after a storm! 🌤️

PRO TIP: Bookmark your faves, come on time and make a beeline to your top picks! And don’t forget to share this post with your shopping squad — because storms like this are best weathered together! ☔️👯‍♀️🛒

🗓️: Tuesday, 12th August
📍: Hyatt Regency, Chennai
⚡️: VIP Hour (Open To All) - 10:30 - 11:30 AM
(up to 20% off select brands for one hour only)
⏱️: Regular Hours - 11:30 AM - 7:30 PM

Festive without being OTT? We’ve got just the brand for you — ! Chic, contemporary and under ₹20K? It’s a win-win-win! 🥇...
26/07/2025

Festive without being OTT? We’ve got just the brand for you — ! Chic, contemporary and under ₹20K? It’s a win-win-win! 🥇🏆

50+ brands. Everything under 30k. Join us for The Armoire’s 10th Anniversary + Festive Edit: 10 years of style, all in one place. 💃

🗓️: Tuesday, 12th August
📍: Hyatt Regency, Chennai
⚡️: VIP Hour (Open To All) - 10:30 - 11:30 AM
(up to 20% off select brands for one hour only)
⏱️: Regular Hours - 11:30 AM - 7:30 PM

NEW LABEL ALERT! 🚨 Mumbai’s beloved  makes their Chennai debut at The Armoire, bringing with them their signature contem...
26/07/2025

NEW LABEL ALERT! 🚨 Mumbai’s beloved makes their Chennai debut at The Armoire, bringing with them their signature contemporary-chic silhouettes with a modern twist on Gota! 🪩✨

Don’t miss this cult-favourite along with 50+ brands under 30k at The Armoire’s 10th Anniversary + Festive Edit — where 10x the fashion meets 10x the fun! 💃

🗓️: Tuesday, 12th August
📍: Hyatt Regency, Chennai
⚡️: VIP Hour (Open To All) - 10:30 - 11:30 AM
(up to 20% off select brands for one hour only)
⏱️: Regular Hours - 11:30 AM - 7:30 PM

Perks, pampering, and personalisation — our 10th Anniversary Edit is not just a pop-up, it’s an experience! 🎪✨Here’s how...
26/07/2025

Perks, pampering, and personalisation — our 10th Anniversary Edit is not just a pop-up, it’s an experience! 🎪✨

Here’s how we’re celebrating The Armoire’s milestone edit on 𝟏𝟐𝐭𝐡 𝐀𝐮𝐠𝐮𝐬𝐭 𝐚𝐭 𝐇𝐲𝐚𝐭𝐭 𝐑𝐞𝐠𝐞𝐧𝐜𝐲, 𝐂𝐡𝐞𝐧𝐧𝐚𝐢 with YOU:

💫 VIP Hour: Up to 20% off select brands from 10:30 to 11:30 AM for ONE HOUR ONLY!

🎈 Complimentary kids zone by . Playtime for them, me-time for you!

💸 Spend big! Win big! The first 50 shoppers to spend ₹30k or more get exclusive access to our VIP Lounge where they can enjoy the following complimentary products and services:

💅 Nail Bar by

💪 1:1 Quick Consult + Wellness Shots + Surprise Goodies by

👜 Personalisation Desk by where you can customise small leather keepsakes with your initials!

💄 Complimentary makeup by .organics that’s clean, conscious and cruelty-free!

Mark your calendars, clear your day and SHARE this post with your shopping squad — because this one is too good to miss! 🥳

NEW LABEL ALERT! 🚨 Style that works as hard as you do — from AM to PM! Here’s why we love : ✔️ Size-inclusive✔️ Priced u...
25/07/2025

NEW LABEL ALERT! 🚨 Style that works as hard as you do — from AM to PM! Here’s why we love :

✔️ Size-inclusive
✔️ Priced under ₹5,000! REALLY!
✔️ Made to move with you — from coffee meetings to dinner dates!

50+ brands. All under 30k. Join us for The Armoire’s 10th Anniversary + Festive Edit: 10 years of style, all in one place. 💃

🗓️: Tuesday, 12th August
📍: Hyatt Regency, Chennai
⚡️: VIP Hour (Open To All) - 10:30 - 11:30 AM
(up to 20% off select brands for one hour only)
⏱️: Regular Hours - 11:30 AM - 7:30 PM

Address

365, Anna Salai,
Chennai
600018

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