01/08/2026
10 years of ZAZI 🥹
Ten years ago, I wasn’t planning to start a fashion brand. I was teaching yoga in the parks of Berlin. I simply had a dream that led me to India..
There, I met Madhu who had just started Saheli Women in the rural village of Bhikamkor. Together with a group of extraordinary women and their sewing machines, she was building something much bigger than clothing: independence, confidence, community, and hope.
I started out selling my vintage finds on the Berlin market..
One afternoon, we sketched a simple dress on a paper napkin. That little drawing became the very first ZAZI dress. Back in my tiny student bedroom, we launched with just seven ikat dresses.
It got picked up by the press!
My first team in Amsterdam ❣️
Our Ikat dresses 🌺 With ZAZI team member Sita Sunar
One of my favorite shoot with Persian Underground 🪶
Every time coats arrive, it feels like Christmas! 🥹
Our best seller Pathani dress from Saheli Women that made ZAZI grow the last 2 summers 💕
My amazing team in Amsterdam ❣️❣️❣️
Our new artisan partner where we made our biggest summer collection ever with! HeenaAgrima, Jaipur
Unpacking new dresses 👀🥹
Over the past decade, ZAZI has grown into a family of more than 1,500+ artisans across the world. Every collection has been created hand in hand with extraordinary women preserving ancestral techniques, celebrating their cultures, and weaving their stories into every garment Kullvi Whims
The very first Pathani dress sample ✨
Working from my home the past 2 years with packing fairies, making sure all your orders arrive in time!
Last winter with more ICONIC coats 👑
Opening up our very first boutique in the city centre of Amsterdam ❣️
📍 Herengracht 394, Amsterdam
ZAZI 10 years opening party was the best birthday we could have ever imagined !! 🎉✨❣️
