- To adhere to the highest Indian standards of fashion design
-To be authentic to Ethnic Fashion by ensuring all our pieces are produced in India.
- To consider the portfolio of any india-based designer who wishes to work with us.
- Help local fashion designers and textiles workers, and represent the changing face of Indian Fashion by collaborating with the best emerging and established design
ers.
- To help stem the exploitation of third-world labourers.
- To promote sustainable and eco-friendly fashion, such as we only use ethically sourced materials.
- To promote fair trade
- To give our designers and workers a share of our profits.
- To help the fair representation of healthy and diverse models.
- To help promote the Indian fashion industry.
- To work with and help charities wherever relevant and possible.
- To produce top quality clothes that our customers are proud to wear.
