VijayshreeModak

VijayshreeModak Stories . Strategy . Design

Today I realised that customers rarely ask for what they truly need.They ask for products, features, or discounts becaus...
20/07/2026

Today I realised that customers rarely ask for what they truly need.
They ask for products, features, or discounts because that’s the language available to them.
My job as a strategist is to listen beyond the words.
Looking back, my handloom venture wasn’t about selling handcrafted textiles. It was about helping people trust something they couldn’t yet experience.
The more I learn, the more I believe that strategy begins where assumptions end.

I used to think my handloom business struggles because customers found it expensive. Looking back, I was solving the wro...
19/07/2026

I used to think my handloom business struggles because customers found it expensive. Looking back, I was solving the wrong problem.

Day 1 of learning Experience Strategy.I came across a simple but powerful distinction today:Information → Knowledge → Sk...
18/07/2026

Day 1 of learning Experience Strategy.

I came across a simple but powerful distinction today:
Information → Knowledge → Skill → Wisdom
Many of us spend years collecting information.
Courses.
Certifications.
Frameworks.
Tools.

But strategy begins when we stop asking:
“What do I know?”
and start asking:
“What is actually happening here?”

During my handloom journey, I initially thought the challenge was that people found handcrafted products expensive.
But the deeper issue was different.
People did not always understand the value behind the product.
They needed context.
They needed trust.
They needed a story.
The product was not the problem.
The experience around the product was.

A good designer solves problems.
A great strategist makes sure they are solving the right problem.

17/07/2026

What does it take to run a business?

Let’s try to decode the strategies that work and ones that don’t. In the coming days I will be sharing my insights about what worked and what didn’t during my 5+ years of running a business venture.
Let’s try to understand this code of conduct together and hopefully get better in future!

14/07/2026

Business designers vs strategists! Who is better? What do you want to be?
Designer is one who tried to solve problems but strategists ensure that they are solving the right ones!

Does every business need a strategist? Yes.

Do they have to hire someone for it? Absolutely not.

Just look beyond the obvious!
If you can think beyond the immediate/visible problem, you can be a strategist for your business.

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Chanakyapuri
Delhi
110021

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Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 7pm
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