Jaypore

16/10/2026

Starry nights, the patterns of nature, and the steady rhythm of the block. A Tale of Two Crafts brings Ajrakh and Kalamkari together in refined everyday wear. Watch the film and uncover the edit.

13/10/2026

What would you wear if every ordinary day felt like a celebration? Our answer arrives soon.

A Tale of Two Crafts, made in breathable cotton for the days you live in.

11/10/2026

From Sindh to Ajrakhpur, from Golconda to Machilipatnam. Two routes traced across centuries, each leaving its mark on cloth. Stay tuned to explore the places and inspirations that shaped this edit.

10/10/2026

Two crafts, one land. Earthy pigments, carved wooden blocks, and hands that know the rhythm by heart. It’s made with patience, and it’s arriving soon. Witness Ajrakh and Kalamkari meet in an edit for everyday living.

08/10/2026

A shimmering zari border on jewel tones, small gold buttis scattered like stars, a pallu that catches the light with every turn. Look closer and the details keep unfolding. Explore handcrafted sarees with a finish worth lingering over.

07/10/2026

06/10/2026

Ask anyone whose grandmother kept a festive saree, and they will tell you it was never just cloth. It was a promise of years to come. Explore heirloom sarees, made to be worn and passed on.

05/10/2026

Some weaves are made to be looked at twice. The sheen of silk from the loom, the depth of zari work, the finesse of fine embroidery. Discover handcrafted sarees made for all nine nights of Navratri.

04/10/2026

Every gathered fold is a craft passed down. A woven edge, an embroidered flourish, carried from one celebration to the next. Explore heirloom weaves designed to be worn across Pujo and Navratri.

03/10/2026

Somewhere, a weaver sets the loom with your morning in mind. Every thread is counted, every border measured, so the silk falls softly by the time you dress. Discover Pujo ready sarees woven with the wearer in mind.