Label Pratham, Road No 83, Next to Sh Bankey Bihari Mandir, West Punjabi Bagh, New Delhi, Delhi (2026)

Shop our collection on www.labelpratham.com Label Pratham – an amalgamation of passions by Shweta & Prashant Garg began in 2011. Being the pioneers in reviving the 17th century Indian artform, PICHWAI into wearable form, in the form of sarees, dupattas, lehengas and jewellery, the designers draw inspiration from the playful tales of Lord Krsna and always discover and re-invent newer ways to showca

se this age-old art form in their creations. A concoction of passion, diligence and love for craft and culture, today Label Pratham is a celebrated brand in ethnic fashion, recognized for its iconic Pichwai Sarees, which are a perfect alliance of traditional and contemporary techniques. What started as a passion to rekindle an ancient art into a wearable form has now turned into an eminent brand. Label Pratham is now a prestigious brand in many households and clothing merchandises. Acceptance of Pichwai Sarees as a category of sarees in fashion industry is a big accomplishment for the brand and a splendid pay-off to the designers’ passion and endeavors. Visit www.labelpratham.com to explore our collection
Contact us on-
[email protected]
9811993458

11/05/2026

Mrs. Nupur Amarnath wearing our printed Pichwai
saree, where timeless artistry meets understated elegance ✨

The soft drape, intricate motifs, and the effortless grace she carries make this more than just an ensemble - it’s tradition reimagined beautifully.

Nothing feels more special than seeing heritage woven into everyday moments with such ease and charm.
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01/05/2026

Like Mother, Like Daughter 🤍
A celebration of bonds that reflect in style and spirit.

Featuring coordinated kurta sets, thoughtfully handcrafted with delicate embroidery, fluid silhouettes, and soft organza dupattas - designed for moments that feel personal yet timeless.

Now available on Mother’s Day Exclusive Sale - Upto 40% Off ✨

Own the moment. Wear the memory.

Visit our store
📍 Shop No. 5 & 6, Near Shri Bankey Bihari Temple,
1B/83, West Punjabi Bagh, New Delhi
Or connect with us on WhatsApp +91 98119 93458 for assisted orders.
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24/04/2026

One of a kind Saree and now, on sale.
Hand-painted, hand-embroidered, finished with a vintage border and tassels - a rare piece, waiting for its moment.✨

Own the art. Wear the story.

Visit our store
📍 Shop No. 5 & 6, Near Shri Bankey Bihari Temple,
1B/83, West Punjabi Bagh, New Delhi
Or connect with us on WhatsApp +91 98119 93458 for assisted orders.

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22/04/2026

PRAVAAH
(Our one-of-a-kind saree)

It took us more than two months to make this-and you can see it in the embroidery.

Dabka, nakshi, moti, sequins and beads, all done by hand. Built slowly, with care, so the work feels balanced and not overdone.

This is the kind of detail you notice up close.

Explore the collection at www.labelpratham.com

Visit our store
📍 Shop No. 5 & 6, Near Shri Bankey Bihari Temple,
1B/83, West Punjabi Bagh, New Delhi
Or connect with us on WhatsApp +91 98119 93458 for assisted orders.
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20/04/2026

Pichwai prints, brought to life with hand embroidery ✨
A seamless blend of art and craftsmanship in every detail.

We are Exclusively available at Anantam, South Extension - Shop the collection in store.

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Address

Road No 83, Next To Sh Bankey Bihari Mandir, West Punjabi Bagh, New Delhi
Delhi
110026

Telephone

+919811993458

Website

http://www.labelpratham.com/

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