98 Fahren

30/08/2026

If you answered “green”... we’re not judging 🤭

But if the heat is making you question reality, it might be time to rethink your summer gear.

Stay cool. See clearly. 😎

Tag the friend who definitely needs this test. 👇

27/08/2026

This is how CoolFlow™️ Technology comes to life.

💧 Soak it.
💨 Activate it.
❄️ Stay comfortable.

Dear algorithm, find the hikers chasing summits, the cyclists chasing sunrises and the adventurers who never let the weather decide their plans. 

The best adventures shouldn’t end because of the heat.

🌍 Tag someone who’d love this.

24/08/2026

Some towels dry you off. This one helps cool you down.

Powered by CoolFlow™️ Technology, the 98 Fahren Cooling Towel is activated with water and designed to help you stay comfortable during workouts, hikes, rides and everyday adventures.

💧 Soak it.
💨 Activate it.
❄️ Stay comfortable.

Swipe to discover what makes it different.

21/08/2026

Thermal imaging reveals what happens when innovation meets performance.

Once you see the difference, it’s hard to look at ordinary gear the same way again.

18/08/2026

Your weather app tells you what to expect. We help you prepare for it.

Whether it’s a morning hike, a weekend ride or a day exploring outdoors, the right gear can change the way you experience the heat.

🌡️ The forecast is out.
❄️ Our recommendation stays the same: Wear Neo.

18/08/2026

The future of clothing isn’t just about style, but it’s about performance.

Imagine apparel engineered to help regulate comfort in challenging conditions. That’s exactly what we’re building at 98 Fahren with CoolFlow™️ Technology.

The future isn’t coming. It’s already here.

18/08/2026

There are only two types of people in summer.
😁 The ones who planned ahead.
🥵 And the ones who wish they had.

Which one are you? 👇

18/08/2026

Behind every great product is an even greater technology 🤓

At 98 Fahren, we don’t believe one solution fits every challenge. That’s why we’ve developed four proprietary technologies—each engineered to manage temperature in a different way.

🌪️ AeroFlow™️ – Enhanced airflow + cooling sensation. (Cooling Sleeves)

🌬️ Turbine Flow™️ – Active ventilation with built-in fans. (Fan Jacket)

❄️ ConstantCool™️ – Biodegradable PCM for stable, long-lasting cooling. (PCM Cooling Vest)

🌊 CoolFlow™️ – Water-activated evaporative cooling. (Neo, GT, Evo, Cooling Towel & Balaclava)

Different technologies.

One purpose:

Helping you perform comfortably, wherever life takes you.

💬 Which one would you like to try first?

18/08/2026

Most people only see the finished product.

We see the hundreds of small decisions that make it perform the way it does. Before it helps you stay comfortable, it goes through countless hands, careful craftsmanship and continuous quality checks.

We know that details make the difference.

• cooling vest •

18/08/2026