We are very pleased to present Naughty Niños our dream project to all the kids in India. It’s our in-house brand where we have begun with designing range of girls wear for the age group of 2 to 12 years and we will strive to further expand it from new borns to teens in coming years. We at Naughty Niños are purely inspired by two major factors; the quality of cotton produced India, in abundance, an
d the expertise of Indian Karigars in hand craftsmanship, be it printing, embroideries, beadworks or wash effects. A lot has been done using these attributes for ladies wear and menswear today in India, however we experienced a big hole in the kidswear section. Naughty Ninos is our effort to bring together these attributes to create clothing and accessories for the children, where our prime focus will be comfort, Grace, aesthetic and colour harmony. Kids are energetic, they are eager to learn, they jump, they dance, dive, stretch. our effort is to create clothing which fits them like their second skin and let them feel comfortable yet graceful in what they are wearing. Naughty Niños collections are created by our dedicated team of in-house designers, who draw the inspiration from the kids in their lives. It gives our garment a distinct signature of concern for comfort and the fun factor added in the colours. We are and we will continue to focus on using as much natural fabrics as possible. Our conscious effort also is to give back to the society of what we achieve through it, our focus will always be to nurture and promote hand craftsmen ship, We will use hand screen prints, hand embroideries, hand embellishment wherever possible instead of machine work.
