Designer Archana Rao completed her Bachelors of Design degree from NIFT, where she went on to win “Best Design collection” in her graduation show in 2007. Moving on she went to Parsons School of Design, New York and was selected to showcase her graduation collection at the prestigious "Parsons Line Debut 2009" at Lord and Taylor, New York. Her aesthetic is minimalistic, contemporary and understate
d. She likes playing with the structure of the garment and experimenting with various proportions.
“To me every design should have a purpose so I prefer making clothes that are wearable, useful and efficient”, says the Designer.