LA Mora relates to a Scottish name that relates to our caption “Get High on Fashion” which is under the holding brand of Aman Exports International who has been very strongly catering to Top International brands across globe since 2 decades. La Mora brings the Parisian catwalk straight to your wardrobe. La Mora women's fashion is emerging brand in Indian Markets that would fulfill the gap in affor
dable luxury fashion market. From statement pieces that are on trend for the season, to staple items that will complement any outfit, this is a must-have fashion collection for the sophisticated woman. La Mora women's fashion collection incorporates the latest trends in an eclectic mix of styles and cuts to suit all tastes and shapes, so you can build your own style statement effortlessly.
• Brand Vision To be the most recognized, frequented, appreciated fashion brand among young ladies and Party Goers. Brand Mission
LA Mora is a Luxury Wardrobe showcase for alternative and upcoming brands that create casual, street wear, fusion wear apparels, targeting youth and young ladies and Party Goers. It aspires to be "Get High on Fashion" offering interesting brands with a unique brand identity and product designs and are not available in the mainstream retail but yet affordable. Brand Values Distinct, fashion, affordability, youthful, Cool, down to earth, aspiration, Care, Consciousness, Compassion.
• Brand Philosophy
We believe....You own the brand La Mora Garment. At La Mora we believe in a retail concept which weaves together a story that seeks to be distinct and dynamic. It achieves this beautiful quality as the user is an integral part of the process of creation of this story. We believe... Life is about partnerships .We believe in co-opting, co-operating and collaborating with creators and customers and strongly feel that it is definitely possible to have a win-win relationship in all aspects in life with all stakeholders. We believe... Life is multidimensional We believe that we are blessed to have the opportunity to give our patrons an experience that is multidimensional - at physical, emotional and spiritual levels through our products and through the brands that we offer them. We believe...All material objects are just tools We realize that the best things in the world that become dear to us are not always expensive, yet we understand that these things are just tools to keep loved ones happy. We love our people and use our things.• We believe....in right of self expression We believe that every person has the right to express himself. What one wears, uses and gifts are tools of one’s expression. We believe that the art of self expression is in choosing the right brands that one identifies with. Brands are not unnecessary indulgence, they are a means of expression. We believe....in Change We believe in the old adage that there is nothing constant except change. That’s why we keep changing for you - trying, experimenting, evolving, growing. We believe that the day we stop changing, we disrespect the quantum of intelligence and creativity bestowed upon us. We believe....in creating a new world We believe that nothing can replace Creativity, Passion, Values and Great Design ...we stand for them. We believe....tomorrow is in our hands We believe that the youth represent the future ...we identify with you...we know how you party, we also listen to your music, we wreathe best of fashion, we appreciate good design and other good things in life but at the same time we also realize the responsibility of tomorrow rest with us. Brand Attributes of LA MORA
Brand Personality Different, Spirited, Daring, Sincere, Real, Friendly, Young, Cool, Contemporary, Confident, Intelligent, Unique, Independent, Original, Modern. Fashionable, Creative, Fun Brand Character Loyal, trustworthy, Sincere, Consistent, Truthful Brand Promise Affordable fashion with distinct design flavor and brand identity. Brand differentiation Interesting brands under one roof for the young men and women. The brand offers traditional silhouettes inspired by rich Indian heritage; while for those who want to redefine the scope of ethnic wear, The Mix-n-Match in JUNIPER is very contemporary in feel and look, while our Kurtis are very ethnic with focus on Indian crafted look, hand block prints and vegetable dyes, Indian handlooms with Traditional embroideries and other Indian Techniques’ and sensibilities applied in the making of the Garment.
