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Monday 11am - 9pm Tuesday 11am - 9pm Wednesday 11am - 9pm Thursday 11am - 9pm Friday 11am - 9pm Saturday 11am - 9pm

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SugAatri by Bejayata Roy

Home
India
KOLKATA
SugAatri by Bejayata Roy

World UN 2022
👗 Worked with Designer Kiran Uttam Ghosh
✨16+ years of Fashion
🌏 Shipping
📨DM for Collaborations & Order
Whatsapp 8777635866

24/03/2026

Not your regular ethnic—this is heritage with attitude. ✨
Our pure Mashru kurtis in timeless Ajrakh & Dabu prints blend tradition with a luxe twist—soft on the inside, subtly radiant on the outside ✨

Perfect for brunches, workdays, or festive moods when you want effortless elegance 💗
Make it truly yours with customization in your choice of colour, fit & style ✨
Complete the vibe with our wide range of accessories, lowers & dupattas—because one stunning piece deserves a full statement look 😘

Don’t just wear it. Own it. Shop your bespoke look now. 💫

Mashru kurti, Ajrakh print kurti, Dabu print kurti, handcrafted ethnic wear, breathable luxury fabric, Indo ethnic fashion, customized kurtis, sustainable fashion India, festive wear kurti, designer kurtis

18/03/2026

Soft sheen, timeless charm, and a smile that says it all 🌸
Custom-crafted Mashru kurti by SugAatri—made to celebrate HER
Step into comfort. Step into confidence.
DM us to design your outfit just the way you are 💃

custom kurti, Mashru fabric, Indo ethnic wear, designer outfit, summer ethnic

14/03/2026

Elevate your everyday style with our newly introduced Pure Modal & Mashru Shrugs 💗

Lightweight, breathable, and effortlessly elegant, these versatile layers can instantly transform any basic outfit into a statement look 😘

Whether paired with kurtis, dresses, or co-ord sets, they add that perfect touch of grace and sophistication ✨
✨ Layer it. Style it. Own the look.

Discover the charm of effortless layering with SugAatri ✨

Step into effortless elegance today – visit SugAatri and find your perfect shrug!

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08/03/2026

She deserves the best — today and always 💐

Celebrate Women's Day with FLAT 50% OFF on Summer Essentials from 7th–9th March 💕

Refresh your wardrobe with breathable fabrics, timeless prints, and effortless elegance designed to make every woman feel confident and beautiful 😍

✨ Limited period OFFER — Don’t Miss It!

Shop your favorites now before they’re gone 🛍️

💫 Step into summer in style — grab your 50% off today!

Women’s Day Sale, 50% Off Sale, Summer Essentials, Ethnic Wear Sale, Designer Kurti Sale, Women’s Fashion Offer, Festive Sale India, Handcrafted Fashion, Sustainable Fashion, Summer Kurti Collection

01/03/2026

Just like Punch 🐒, everyone needs a little emotional support — whether it’s a plush you hug, a dress that makes you feel powerful, or jewellery that feels like comfort wrapped in sparkle ✨

Because sometimes, style isn’t just fashion… it’s therapy you can wear ❤️

Find your soft strength. Find your comfort. Find your glow 🌟

✨ Wrap yourself in what feels like home.

emotional support plush, comfort fashion, feel good clothing, statement jewellery, confidence wear, soft aesthetic style, wearable comfort, cozy chic, self love fashion, expressive style

25/02/2026

Summer is calling 🌞

Soft. Breathable. Pure cotton comfort.
Handcrafted Ajrakh prints meet timeless indigo hues — made for sunlit brunches, workdays, holidays, and everything in between.
Effortless elegance. All-day ease ✨ Statement simplicity ❤️

Slip into comfort. Own the season. ✨

Shop your summer story now ✨

Ajrakh dress, Indigo cotton dress, Pure cotton summer dress, Handblock print dress, Breathable cotton outfit, Sustainable fashion India, Ethnic summer wear, Boho cotton dress, Handmade Indian dress, Slow fashion brand

18/02/2026

Shine that stays. Style that speaks ✨

Our anti-tarnish demi-fine jewellery is designed for everyday elegance — from work meetings to coffee dates and festive evenings ✨

Lightweight, skin-friendly, and 18k gold plated for long-lasting glow ❤️

Wear it daily. Love it endlessly 💕

Visit SugAatri & elevate your everyday shine today

anti-tarnish jewellery, demi-fine jewellery, 18k gold plated, everyday wear, waterproof jewellery, minimal luxe, workwear accessories, layering jewellery

16/02/2026

Summer is calling ☀️ and we’re all set with our new collection ✨

Soft on the skin, effortless in style, and designed to take you from workdays to vacations with ease ❤️
Light. Elegant. Timeless.

Step into summer with SugAatri 💛

Shop the new season now. Visit us in-store or DM to order

Summer collection, soft fabrics, breathable fashion, work to vacation wear, elegant summer outfits, handcrafted designs, Indo-Western, effortless style, lightweight ethnic wear.
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14/02/2026

Celebrate love with elegance that lasts ✨

This Valentine’s Day, gift her something as timeless as your feelings ❤️

Our Anti-Tarnish Demi-Fine Jewellery, beautifully crafted with 18K gold plating, is designed for everyday sparkle — lightweight, skin-friendly, and made to shine through every moment 🌟

Because love isn’t just for one day… it’s for every day. 💫

💝 Make her feel special. Make it shine. Shop now before it’s gone!

18KGoldPlated

11/02/2026

Celebrate love in style with SugAatri’s Valentine’s Special 💖

Enjoy BUY 1 GET 1 FREE from 7th to 14th February – double the sparkle, double the love! ✨
Surprise her with elegance she’ll adore and make this Valentine’s unforgettable ❤️

Shop now. Limited period offer. Don’t miss out!

07/02/2026

Love that lasts, shine that stays ✨

Our anti-tarnish jewellery is water-resistant, skin-friendly, lightweight, and made for everyday wear—without losing its glow 🌟

A Valentine’s gift she’ll wear and love, always 💘

✨ Shop now & surprise her with forever shine ✨

Styled by SugAatri ❤️

anti tarnish jewellery, valentine gift for her, everyday jewellery, skin safe jewellery, water resistant jewellery, stylish jewellery for women, gift of love

04/02/2026

At SugAatri, every outfit begins with you ✨

From understanding your style to creating the perfect silhouette, we design bespoke blouses and outfits that are tailored to your body and beautifully hand-embroidered by skilled artisans ✨

Each piece is crafted with care, precision, and timeless elegance—made to fit you flawlessly and make you feel confident 💃

✨ Visit SugAatri today and get your blouse or any outfit designed exclusively for you ✨

Book your bespoke consultation now and experience fashion made just for you 💫

bespoke fashion, custom blouse, hand embroidered outfits, made to measure, designer wear, ethnic wear, Indo-western, bridal blouse, luxury handcrafted, women empowerment

✨

Address

11 RBC Road, Beside St. Stephen's School
Kolkata
700028

Opening Hours

Monday	11am - 9pm
Tuesday	11am - 9pm
Wednesday	11am - 9pm
Thursday	11am - 9pm
Friday	11am - 9pm
Saturday	11am - 9pm

Telephone

+918777635866

Website

facebook.com

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The Story

SugAatri was launched in the year 2013. A niche womenswear brand that specialises in lounge and evening wear, the label offers traditionally elegant solution to contemporary fashion requirements.

With styles ranging from chique lounge wear and dresses to bespoke party wear SugAatri started its journey from Kolkata and today has its clients across India and a few other countries.

Our design philosophy is simple, we believe in outfits that speak feminity with understated elegance and we achieve this in each and every garment by imbibing traditional elements into contemporary designs.

ugAatri work comes straight from the heart of the designer and is inspired by ancient art, culture and fashion which when teamed up with modern styles and silhouettes results in our signature luxurious yet feminine styles. Our designs include dye techniques, block printing, hand painting, traditional embroidery and embellishments teamed with contemporary drapes and cuts giving our outfits a paradoxical combination of old world charm with modern elegance.