The Design Ethos

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The Design Ethos

Thoughtful, Happy & Feminist
We are an apparel retail brand in the traditional & western styles The collection consists of some of the very popular trends.

Its the simple things in life that inspire joy, and this is why we choose to make you look beautiful with our finest quality cloth imparting a sense of wonder and feminine charm. We shall keep you updated with our latest designs in anything and everything you possibly search for.

24/09/2025

Denim sets giving a perfect Diwali festive vibe!!

Taash parties or celebrating Diwali this set is so perfect with all its ethnic and Modern details.

Almost gone!! We also have this in dark denim. DM to know more!! 🛍️

14/08/2025

Our motive is to give you more designs that are effortless and wearable. We cater to our audience with a culture rich in quality, good service and diversity.

You will find us authentic and striving to move forward with true audience.
Our customers love us for a lot of reasons of which some of them are we provide variety with quality, we cater to the custom needs as much as we can and we are responsive to the needs of the customers in very less time.

Thank you for making us who we are today 🙏🏻

25/06/2025

Our outfits are not age specific!!

We have something for everyone at our store and online. For every size and shape we cater to your demands in every way possible.

23/06/2025

Specially curated for you!! Every piece we design has some serious empathy towards our customers needs and likings. We want you to love and appreciate us for how we work to make our small business grow ♥️

07/03/2025

All new fresh start to 2025!! 💫

Took us a while to be here but we promise to grow bigger and keep showing up with the best collection you would love. Happy to be where we are today and loving and growing in the process each day!!

Soon shall welcome you to the store opening of our brand with New stock in a brand new space!!

We look forward to your support today and always 🙏🏻

28/02/2024

Welcoming summers with beautiful colours 💛🖤🤍
I’m so much in love with this outfit. The colours and the pattern is so beautifully chosen together giving the whole outfit a finished look.

Wearing
Heels
Bag
Jewellery is from my trip to Istanbul

Shop now and check out their page for more designs!!

24/02/2024

Colours that suit everyone and makes you look beautiful. Accessories it up a little and look dressed up for a brunch with friends or a day at the mall!!

Fabric is 💯 cotton, home washable, very comfortable!!

🇮🇳

22/02/2024

Summer is back and so are we with the outfits you will love ❤️
It’s a culottes set with a short shirt fully embellished with tassels and crochet fabric. Colours are soothing and definitely a must have for your next month wardrobe!!

🇮🇳

Are summers really back?

05/11/2023

What a beautiful day it was!!

Thank you Kitchen Garden Exhibition. We had a lovely time selling outfits and eating amazing food!!

Thank you for all the love and support you all showered upon us!!

02/11/2023

See you all at the Diwali Mela 🎡

Do visit us at table no.17 🤗

27/10/2023

A beautiful colour for this Diwali
💜🪔💜

Shop for latest styles for this festive season. DM to order!!

22/10/2023

Just the right amount of bling!! 💫

It’s a beautiful festive outfit you can’t miss this Diwali. Taking few more orders before we close till Diwali 🪔

Happy festivities 🪷🩷🪷

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