25/04/2026
VIEW 154 is Published & available now
What Is Value Today?
Value may be only a word, but in fashion it has reached a pivotal moment. The collapse of trust, the crisis surrounding garment price tags and the justification behind terms such as “value for money” have become pressing issues.
Amid a cost-of-living squeeze, consumers complain loudly about price gouging, profiteering and declining quality—especially at the luxury end of the market. The industry therefore faces a growing obligation to explain what buyers receive for every euro or dollar spent: the familiar American idiom “bang for your buck”, meaning the highest benefit or effectiveness for the money paid.
For companies, the answer may seem straightforward: explain the costing structure. Raw materials, CMT costs (cut, make and trim), distribution and finally margin. Yet the equation is not so simple. At every stage there is a variable that cannot be reduced to accounting alone—the critical “x factor” of quality. It is this element that ultimately justifies the promise of “value for money”.
But what, exactly, does “value” mean?
CONTENTS V 154
01 Future matters
Smart solutions – a think piece on “value” in today’s textile industry
The future of making – brands that transform values into action earn greater trust from younger consumers
02 Review A/W 26/27 & S/S 2027
Menswear messages /W 26/27 – this season, competing voices have crowded the conversation—merchandisers, brand spokespeople, marketing executives— leading to a lack of clarity on the runway and presentations lacking strong direction and style.
Womenswear messages/W 26/27– fashion’s current fixation with eroticism is unmistakable. Yet the conversation persists: where is the line between allure and excess?
Yarn and fabric review S/S 2027– the polite versus the chaotic.
03 Preview A/W 27/28
Womenswear preview – in a multipolar world, the visual landscape is no longer shaped by a single cultural centre. Influences emerge from all corners of the world.
Menswear preview – navigating between bold show and inherited knowledge
Knitwear preview – innovationis either spoken quietly with classic tropes, familiar gauges and shapes or comes
