Ara was founded officially by Firdos Gulroozi on 17th April 2016, with the sole purpose of providing every little princess her dresses and accessories for all occasions, under one roof. Firdos brings her passion and love together as she puts her heart and soul to each design under the Ara label. The brand can be termed as luxury which meets high end needs of fashion for your baby girl. Each design
is unique and customized* as per each ones taste. As of now, Ara can provide your baby girls with gowns, dresses, shoes, head gear, stockings and more. The brand caters to girls in the age group of 1 month - 10 years. "I was always very passionate about designing. After becoming a mother, shopping clothes for 3 daughters in India, became a challenging and confusing task. I'm sure there will a lot more people who can relate with me when I say this. I thought of turning the situation around, and try my luck at my passion, which I wanted to use to overcome the challenge, and add to the fashion statement of my daughters. Somehow, all of us love fairy tales. I on the other hand, used to live in them. I was always inclined to the elaborate gowns and dresses worn by queens and princesses in such fairy tales. I wanted to design something that will suit the taste of my princesses. My 3 daughters came into my life as a blessing, as it is only because of them that I got a chance to pursue and fuel my passion to such an extent. Ara for me is Adorable. It also happens to be my youngest daughter's name."
- Firdos Gulroozi
