AJO by Chetna

AJO by Chetna Exclusive handcrafted bags, purses and clutches for the ladies of taste. Our collection mostly compr

20/04/2021
Presenting a range of ladies' handbags and purses, meticulously crafted by the master zari and zardozi craftsmen of cent...
01/01/2021

Presenting a range of ladies' handbags and purses, meticulously crafted by the master zari and zardozi craftsmen of central India..
The designs and craft nowhere to be seen elsewhere. Each piece would be a unique addition to your collection.
Limited inaugural offer of upto 40% discount, valid upto 15th January only.
Grab your piece till the stocks lasts...
Please PM or WA with the product number for further enquiries...

17/12/2020

Why handcrafted items?

• It provides employment to a vast segment of craftspersons in rural and semi urban areas.
• It generates substantial foreign exchange for the country, while preserving its cultural heritage.
• Handicrafts have great potential, as they hold the key for sustaining not only the existing set of millions
of artisans spread over the length and breadth of the country, but also for the increasingly large
number of new entrants in the crafts activity.
• 56% of the artisans are female.
• In non-agricultural or lean seasons, handicrafts become an alternative means of subsistence for this
population and safeguards them from food insecurity.
• Handicrafts add value to the tourist spots and attract tourists providing an income for local artisans
and other petty vendors/service providers in the surroundings.

17/12/2020

We are soon going to present our collection of beautiful handbags, purses, clutches etc., bringing to you the magic of gifted hands. Handicraft is rightly described as craft of the people and in India it is not just an industry but is the aesthetic expression of the artisans.

Zari work or Zardozi, an art which is considered quite popular amongst embroiders and designers, survives in the narrow ...
13/12/2020

Zari work or Zardozi, an art which is considered quite popular amongst embroiders and designers, survives in the narrow alleys of the Old Town of Bhopal.
The richest embroidery of India is the Zardozi which was introduced in India by the Mughal invaders in the 17th century. Zari work or zardozi is a form of embroidery, which came to India from Persia. Its literal translation, ‘Zar’ means gold and ‘dozi’ meaning embroidery. Thus, Zardozi come from the Persian term meaning ’embroidering with gold threads.’ In this embroidery, gold coils and beads are tucked onto fabric using a needle and thread. Metals like gold and silver are transformed into a zari (thin thread) that is used to adorn motifs onto rich fabrics like silk, velvet, organza, chiffon, etc. The Royal dresses of the Begums of Bhopal were also made using the delicate work of zardozi on opulent fabrics. The art has revived a lot over the years all credit to the contribution of local artists who showcase the best possible facet of the craft at the exhibitions, and fashion houses that are introducing it in their clothing and decor range.

Address

Mumbai
400053

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 7pm

Telephone

+919644404099

Website

Alerts

Be the first to know and let us send you an email when AJO by Chetna posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to AJO by Chetna:

Share

Category