The Ethnic Era By Rachana

12/05/2026

Not every frame has to be perfect to feel meaningful.
Just small everyday moments of building a homegrown brand with intention, softness, and a lot of love for fabrics.

06/05/2026

Still in the process… but already loving how it’s coming together. 🤍

11/04/2026

Not everything perfect is real.
And not everything real is perfect.
In the world of handblock printing,
slight misalignments, softened edges, and depth of colour
are not flaws — they are proof.
Proof of time,
of human hands,
of a process that cannot be rushed.
Look closely —
the print breathes through the fabric,
visible on both sides, carrying its story within.
Some fabrics are made.
Some are crafted.
And then there are pieces that are felt.

09/04/2026

Ajrakh on Maheshwari silk.
Part of what’s taking shape.

— The Ethnic Era

25/01/2026

23/01/2026

Handblock printed Chanderi silk is a dialogue between weaving and surface craft.
Its elegance comes from restraint, not excess. Crafted slowly. Chosen for those who value authenticity.

17/01/2026

Soft green tones.
Delicate gold accents.
Pure craftsmanship.
Launching soon.

17/01/2026

Soft green.
Subtle gold.
Pure craftsmanship.
Coming soon.

16/01/2026

Pieces slowly coming together.💫.

12/01/2026

Lightness you can see.
Craft you can feel.
A new expression of everyday elegance
is on its way.
Coming soon.