The Ethnic Era By Rachana

The Ethnic Era By Rachana The Ethnic Era is an online venture for variety of traditional fabrics.

12/05/2026

Not every frame has to be perfect to feel meaningful.
Just small everyday moments of building a homegrown brand with intention, softness, and a lot of love for fabrics.

06/05/2026

Still in the process… but already loving how it’s coming together. 🤍

Not everything perfect is real.And not everything real is perfect.In the world of handblock printing,slight misalignment...
11/04/2026

Not everything perfect is real.
And not everything real is perfect.
In the world of handblock printing,
slight misalignments, softened edges, and depth of colour
are not flaws — they are proof.
Proof of time,
of human hands,
of a process that cannot be rushed.
Look closely —
the print breathes through the fabric,
visible on both sides, carrying its story within.
Some fabrics are made.
Some are crafted.
And then there are pieces that are felt.

09/04/2026

Ajrakh on Maheshwari silk.
Part of what’s taking shape.

— The Ethnic Era

25/01/2026
23/01/2026

Handblock printed Chanderi silk is a dialogue between weaving and surface craft.
Its elegance comes from restraint, not excess. Crafted slowly. Chosen for those who value authenticity.



17/01/2026

Soft green tones.
Delicate gold accents.
Pure craftsmanship.
Launching soon.

Soft green.Subtle gold.Pure craftsmanship.Coming soon.
17/01/2026

Soft green.
Subtle gold.
Pure craftsmanship.
Coming soon.

16/01/2026

Pieces slowly coming together.💫.

Lightness you can see.Craft you can feel.A new expression of everyday eleganceis on its way.Coming soon.
12/01/2026

Lightness you can see.
Craft you can feel.
A new expression of everyday elegance
is on its way.
Coming soon.

Address

Mumbai
400064

Telephone

+919867722276

Website

Alerts

Be the first to know and let us send you an email when The Ethnic Era By Rachana posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share

Category