She decided to venture into mainstream designing with her high profile couture due to the sheer love and passion she has for it. She created and launched the Rebecca Dewan Brand because she realized the lack of options in experimental clothing the modern Indian woman has today. Rebecca Dewan comes from a very affluent family, born in London and settled in Mumbai. She has taken up the responsible i
nitiative to promote regional handicrafts and workmanship from rural parts of India like Benares, Lucknow, the appliqué and patchwork of Gujarat and much more. Though she looks like a modern woman, she is still in touch with her Indian roots which can be noticed in her collection strongly with influences of Indian art and handicraft. Rebecca loves to break the rules in a subtle way and is very playful and experimental with her own style. She effortlessly displays a fierce urban sense of style, and is constantly experimenting and redefining her fashion boundaries. Her multi-faceted personality keeps looking for something new which gives her an upper hand in experimenting with silhouettes. Fearless to fuse different fabrics with unconventional embroideries results into her different style which stands out. Her collection is the reflection of a modern woman’s unpredictable moods. Since no woman is complete without her little spark and shine, Rebecca Dewan promises to add just the right amount of flair to any outfit with her sheer luxurious choice of Swarovski embellishment. What makes it different is how she uses it, making it functional is like a game for her. She says, “Life is a drama, so are my pieces which are totally avant-garde - which depict lifelike complexities, bright embellishments, wicked drapes and sultry silhouettes. Dreamlike bridal lehengas are designed to create timeless memories.”
She aims to decrease the superficial and create the ‘wow factor’ which is a powerful, visceral reaction to something extraordinary. “Aim for wow, and esverything else will fall into place”
