07/08/2023
This celebrate the uniqueness of the Hand woven cloth !
typically conjures images of sarees and kurtas. But there are so many other possibilities!
At Ek Katha we are creating a brand that uses handloom to create uniquely crafted . Here's what we are doing differently 👇
👉 and : Add to this handloom’s ultimate pairing with natural fibers which makes it truly comfortable, durable, beautiful and unique.
👉 going beyond the basics: We are crafting styles that are not only body inclusive, unique and fashionable but can also be styled in numerous ways.
👉 and as surface treatment: Batik adds a dimension to our handloom cloth in a subtle, interesting way. The combination of traditional visual elements and our contemporary patterns give the cloth a new form.
👉 and : The handloom cloth hungrily absorbs the dyes from natural sources if it is woven with natural materials. Yes,natural dyes bleed over a period of time and even fades in sunlight, but the newer shades look equally alluring. This one ages beautifully.
And even for a minute if you could just imagine the number of humans that have worked on this cloth from growing/processing of the fiber to the various stages of and and then the entire operation of , cutting, tailoring and , You would feel much more attached to what you own. The outfit will remain with you and be worn by you with this conscious realization of how special it is vis-a-vie that cloth/garment which involves mechanized processes which is cheaply sold and easily disposed.
NICEorg - Network of Indian Cultural Enterprises Khamir AIACA India