THE BRAND
Exhibiting contemporary grandeur that takes inspiration from India’s various cultures and heritage. The 27 year old label has evolved to become a revered and coveted designer brand. Catering to a plethora of high-end boutiques, NRI clients, and International market, in Jeddah, Kuwait, Bahrain, Dubai, London, California, San Francisco, Miami, Singapore and Hong Kong. THE DESIGNER
An es
teemed couturier and a critically acclaimed fashion & costume designer, Anju Modi has been a key contributor to the design diaspora through delicate and dedicated revival of age-old Indian techniques, long forgotten. She has continually drawn inspiration from the rich textile heritage and design legacy spread over the diverse geographies of India. Her work with the contemporisation of traditional crafts like Chanderi Weaving, Kota Fabrics, Varanasi Zari work and Bandhani printing, have been at the core of the label, serving a niche market that she has created. With India at the center of her inspirations her designs have evolved and her vision enriched. The ‘Anju Modi’ brand lives with a philosophy of the development of traditional craft and craftspeople, and each ‘Anju Modi’ ensemble continues the exploration of developing a modern design voice while simultaneously drawing a new story from the rich traditional vocabulary of Indian design and craft.
