Be True

Be True BeTrue evolves into AVLD 🌸
Signature jackets, slow craft & modern heirlooms
Made to be worn, loved, https://www.betrue.co.in

Be true as a brand stands for individualistic / eclectic and folk inspired modern clothing for women. Exemplified by exquisite detailing, quirk with a sense of joy, be you is a collection of bold and vivid clothes with a minimalistic echo. Be True encourages you to be fearless, fun and uninhibited, being driven by yourself and your ambitions. Be True wants you to embrace your weirdness, love yourself for who you are because life is too short To be anyone else.

“State Of Art”There is a quiet wonder in the way Paño sees the world.An artist and storyteller, she finds magic in the o...
18/06/2026

“State Of Art”
There is a quiet wonder in the way Paño sees the world.
An artist and storyteller, she finds magic in the ordinary, beauty in slowing down, and authenticity in expressing what words often cannot.

For our latest edition of Muses of AVLD, she reflects on imagination, presence, and the stories hidden in everyday moments.
Featuring Sanskriti Sharma| Artist & Digital creator in the Moonflower Dress.
Discover our ‘Like a Flower’ collection.

The beauty of a complete look lies in the details that shape it.The Eternal Bloom Jacket brings together artisanal embro...
16/06/2026

The beauty of a complete look lies in the details that shape it.

The Eternal Bloom Jacket brings together artisanal embroidery, softened structure, and effortless styling, designed to transcend seasons and moments alike.

[AVLD, New Launch, brand evolution, design philosophy, creative transformation, mindful design, artistic identity, intentional craftsmanship, quiet luxury, expressive design]

Designed to be worn beyond seasons, slow craft etched in AVLD allows every piece to hold meaning, intention and lasting ...
15/06/2026

Designed to be worn beyond seasons, slow craft etched in AVLD allows every piece to hold meaning, intention and lasting beauty.

[AVLD, New Launch, brand evolution, design philosophy, creative transformation, mindful design, artistic identity, intentional craftsmanship, quiet luxury, expressive design]

AVLD approaches occasion dressing through versatility and intention, creating pieces that feel refined enough for celebr...
12/06/2026

AVLD approaches occasion dressing through versatility and intention, creating pieces that feel refined enough for celebrations and effortless enough for everyday wear.

[AVLD, New Launch, brand evolution, design philosophy, creative transformation, mindful design, artistic identity, intentional craftsmanship, quiet luxury, expressive design]

For AVLD, summer layering is about ease without compromise. Lightweight silhouettes, relaxed structure, and handcrafted ...
10/06/2026

For AVLD, summer layering is about ease without compromise. Lightweight silhouettes, relaxed structure, and handcrafted details come together to create pieces that feel refined, breathable, and instinctive to wear.

[AVLD, Like a flower, New collection, brand evolution, design philosophy, creative transformation, mindful design, artistic identity, intentional craftsmanship, quiet luxury, expressive design]

08/06/2026

Caption- Known for its paper-like blooms and sun-washed vibrancy, bougainvillea flourishes in shades of pink, peach, white, yellow, blue and violet. Colours that have long come to symbolise warmth, resilience and passion.

Inspired by these cascading blooms, The collection Like A Flower by AVLD brings the bougainvillea palette into softly layered silhouettes, where delicate colour stories unfold through fluid fabrics, artisanal texture and effortless summer dressing.

[AVLD, New Launch, brand evolution, design philosophy, creative transformation, mindful design, artistic identity, intentional craftsmanship, quiet luxury, expressive design]

An outfit for every kind of occasion — the dressed-up evenings, the sunlit escapes, and the in-between moments that beco...
06/06/2026

An outfit for every kind of occasion — the dressed-up evenings, the sunlit escapes, and the in-between moments that become memories.
Discover AVLD’s thoughtfully crafted silhouettes made to feel timeless, effortless, and beautifully versatile. 🤍

[AVLD, New Launch, brand evolution, design philosophy, creative transformation, mindful design, artistic identity, intentional craftsmanship, quiet luxury, expressive design]

Every piece in 'Like a Flower' begins in the quiet rhythm of making. Every creation then carries the magic of the artisa...
24/05/2026

Every piece in 'Like a Flower' begins in the quiet rhythm of making. Every creation then carries the magic of the artisans' hands that measure, shape, and stay with it, until it feels just right.

Discover more.

[AVLD, New Launch, brand evolution, design philosophy, creative transformation, mindful design, artistic identity, intentional craftsmanship, quiet luxury, expressive design]

Slow craft is the identity of AVLD.Every creation is shaped through time, precision, and considered detail, defining the...
22/05/2026

Slow craft is the identity of AVLD.
Every creation is shaped through time, precision, and considered detail, defining the way we design and make.

Photographer-
Styling and Creative Direction-
Talent -
Styling Assistant -
Makeup -
Hairstylist-
Footwear-
Jewellery Credits- ,

[AVLD, New Launch, brand evolution, design philosophy, creative transformation, mindful design, artistic identity, intentional craftsmanship, quiet luxury, expressive design]

Address

84 D, 3rd Floor, Bharat Nagar
New Friends Colony
110025

Opening Hours

Monday 10am - 6:30pm
Tuesday 10am - 6:30pm
Wednesday 10am - 6:30pm
Thursday 10am - 6:30pm
Friday 10am - 6:30pm
Saturday 10am - 6:30pm

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