Choose Kind

Choose Kind Choose Kind is a kid's accessories brand based out of New Delhi, founded by Richa & Ratnesh.

Every Choose Kind product is season-less, made keeping our planet at heart.

20/08/2026

The wild is closer than you think. 🌿✨

In the swings they race towards, the slides that become mountains, and the ordinary afternoons that turn into unforgettable adventures.

The Run Wild Club 2.0 is coming.

Same innocence. New playground.
Let them run wild, wherever they are. 💫

Choose Kind | Run Wild Club | new collection | kids fashion | childhood adventures | playful design | kids shoes | kids bags | imaginative play | coming soon

We’re turning 4 and the birthday treats are for YOU! 🎂🎈✨All through August, every Choose Kind order comes with a surpris...
19/08/2026

We’re turning 4 and the birthday treats are for YOU! 🎂🎈✨

All through August, every Choose Kind order comes with a surprise birthday coupon tucked in—our little way of celebrating four colourful, creative and joy-filled years with you. 💌

New shoes + a birthday surprise? Sounds like a pretty good month to us. 🌼👟

Shop your favourites and unwrap your surprise.
Valid only through August — our Birthday Month! 🎁

Choose Kind | birthday month | 4th birthday | kids shoes | playful footwear | handmade shoes | birthday surprise | surprise coupon | kids fashion | colourful shoes

18/08/2026

Some things are worth putting your name on. 🤍

A favourite book. A postcard from a special place. A bag that goes everywhere with you.

Personalise your Choose Kind bag with your name or a word that feels like home-Love, Joy, Dream, Wander, or anything that tells your story.

Each one is hand embroidered onto a removable charm, so you can move it from one Choose Kind bag to another whenever you like.

Finished with hand embroidery, playful travel-inspired details, and thoughtful little touches, it’s made for adventures that become memories.

Because every journey is different. Your bag should be too.

personalised backpack | custom embroidered bag | removable charm | travel-inspired | handmade | kids backpack | unique gift | embroidered details | adventure |
Choose Kind

17/08/2026

If you forgot, here’s your reminder: it’s still our birthday month! 🎂

And we’re definitely not done celebrating.

Every order placed this month comes with a special coupon from us to you because birthdays are better when everyone gets a little something. 💌

Shop. Unbox. Find your surprise.
The birthday celebrations continue all month long!🎈

17/08/2026

Some things are worth putting your name on. 🤍

A favourite book. A postcard from a special place. A bag that goes everywhere with you.

Personalise your Choose Kind bag with your name or a word that feels like home—Love, Joy, Dream, Wander, or anything that tells your story. Each one is hand embroidered onto a removable charm, so you can move it from one Choose Kind bag to another whenever you like.

Finished with hand embroidery, playful travel-inspired details, and thoughtful little touches, it’s made for adventures that become memories.

Because every journey is different. Your bag should be too. ✨

personalised backpack | custom embroidered bag | removable charm | travel-inspired | handmade | kids backpack | unique gift | embroidered details | adventure | Choose Kind

13/08/2026

Some bags carry things.
This one carries a little piece of you. 💛

Meet Chinchilla – Pastel Postcards—a backpack inspired by little adventures, happy memories, and all the places still waiting to be explored.

Make it truly yours with our personalised removable charm. Add your name, a nickname, or a word that means something to you. The best part? You can clip it onto any of your Choose Kind bags whenever you like.

Because the little details are what make every journey feel personal.

✨ Personalise yours today and carry your story, wherever you go.

personalised backpack | custom name backpack | kids travel backpack | handmade backpack | backpack with name charm | kids school bag | unique kids accessories | pastel backpack | adventure backpack for kids | Choose Kind backpack

04/08/2026

Four years ago, our happy place was just an idea. Today, it’s filled with many hands, countless tiny details, and a whole lot of heart. 🤍

Every stitch, sketch, knot and finishing touch carries the story of someone who believed in making something beautiful.

As we celebrate four years of Choose Kind, we’re also quietly building our next little adventure. It’s still taking shape, still in many hands… and we can’t wait to share it with you.

This is our happy place.
Thank you for making it yours too. ✨

A new collection is on its way. Stay close. 💛



Artisan made, handcrafted details, behind the scenes, creative process, handcrafted accessories, thoughtful design, maker community, slow made, colourful creations, tiny details, playful design, upcoming collection, sustainable craftsmanship, joyful living, choose kindness

01/08/2026

Four years. Countless little moments. One very happy heart. 💛

What started as an idea grew into a community we couldn’t have dreamed of. Every order, every smile, every little adventure has brought us here.

Here’s to 4 years of choosing kindness—and to many more. 🎈✨

Come celebrate with us all month long.



Anniversary celebration, four years, handmade brand, community, kindness, artisan made, childhood, thoughtful design, family business, slow fashion, handcrafted, storytelling, playful design, creative journey, gratitude

Address

E-58, Sector-8, Gautam Buddha Nagar
Noida
201301

Website

Alerts

Be the first to know and let us send you an email when Choose Kind posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category