B77life

B77life B77 || Consciously Styled for Life
Sustainability that fits into your life as easily as your favorite outfit.

The Alex Jacket is made for clarity.Structure without severity.Softness without slouch.Cut in a clean, tailored silhouet...
16/02/2026

The Alex Jacket is made for clarity.
Structure without severity.
Softness without slouch.

Cut in a clean, tailored silhouette with a gentle drape,
it layers with ease and sharpens without trying.
Designed to move between moments — work, evening, everything in between —
and stay relevant long after trends fade.

That’s considered tailoring at B77.
Discover more at www.b77life.com

31/01/2026

Some clothes ask you to perform.
Some let you exist.

The Adele Jacket belongs to the second kind.
Designed for unhurried mornings, soft winter sun, and conversations that don’t need an audience. With subtle tonal embroidery and a relaxed tailored silhouette, it balances structure with ease, becoming part of real, everyday moments.
Quietly refined. Thoughtfully made. Easy to live in.

Explore more at b77life.com

Concept video by UNTOLD.


31/01/2026

Some clothes ask you to perform.
Some let you exist.

The Adele Jacket belongs to the second kind.
Designed for unhurried mornings, soft winter sun, and conversations that don’t need an audience. With subtle tonal embroidery and a relaxed tailored silhouette, it balances structure with ease, becoming part of real, everyday moments.
Quietly refined. Thoughtfully made. Easy to live in.

Explore more at b77life.com

Concept video by UNTOLD.


29/01/2026

The Kiki Jacket brings structure and softness into balance.

A wrap-front silhouette detailed with tonal embroidery, designed to layer with ease and stay relevant beyond seasons.
Tailored, but never rigid.
Detailed, but never loud.

Shop more at www.b77life.com

Video by UNTOLD.


The Melissa Jacket is made for balance.
Structure without stiffness.
Comfort without compromise.Designed to layer easily...
27/01/2026

The Melissa Jacket is made for balance.

Structure without stiffness.
Comfort without compromise.
Designed to layer easily,
tie back when you want shape,
and stay relevant long after the season shifts.

That’s considered design at B77.

Discover more at www.b77life.com

Creative by UNTOLD.






Nothing dramatic.
Just better choices made earlier.When clothes last longer,
you replace them less.
And everything chang...
24/01/2026

Nothing dramatic.
Just better choices made earlier.

When clothes last longer,
you replace them less.

And everything changes quietly.

That’s how we think about design at B77.

Discover more at www.b77life.com

Creative by UNTOLD.

The Kelly Kaftan is designed to move with you, not against you.
A relaxed drape, softened lines, and a belt that lets yo...
21/01/2026

The Kelly Kaftan is designed to move with you, not against you.

A relaxed drape, softened lines, and a belt that lets you decide the shape of the day.
Cinched when you want definition.
Left loose when comfort leads.
Minimal. Seasonless. Unrushed.
Made to be worn, lived in, and returned to.

Discover more at www.b77life.com

Creative by UNTOLD.


Nothing extra.When you remove what isn’t needed,
less gets wasted.That’s the idea.
Made with Care at B77 (www.b77life.co...
15/01/2026

Nothing extra.

When you remove what isn’t needed,
less gets wasted.
That’s the idea.

Made with Care at B77 (www.b77life.com)

Concept & Creative by UNTOLD. ()

12/01/2026

Waste isn’t accidental.
It’s designed.
When clothes are made to last less,
they get replaced more.

We design for longevity
so less ends up wasted.
B77

Made with Care at B77 (www.b77life.com)

Concept & Video by UNTOLD.

Most clothes are made to be replaced.B77 makes clothes you keep.
Designed with intention.
Made to last beyond the moment...
09/01/2026

Most clothes are made to be replaced.

B77 makes clothes you keep.

Designed with intention.
Made to last beyond the moment.
Chosen fewer times, worn more often.

Not fast.
Not disposable.
Considered.

Creative by UNTOLD. ()


A shirt that feels as easy as your day unfolding.
AMELIA is crafted in fluid natural crepe, designed to move with comfor...
08/01/2026

A shirt that feels as easy as your day unfolding.

AMELIA is crafted in fluid natural crepe, designed to move with comfort, confidence, and quiet elegance.
From casual mornings to unplanned evenings, this is effortless dressing done right.

Color White

Created with care by B77. You can trace its carbon footprint on our website.

Creative by UNTOLD ()

06/01/2026

Looking good is easy. Choosing better is powerful.

At B77, every garment is crafted with intention, transparency, and care for the planet.
Because conscious choices shape a better future.

Created with care by B77

Concept & video by UNTOLD. ()



Address

B-77 Sector 5
Noida
201301

Website

https://www.b77life.com/in/account/create-account/

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