“WE WANT TO MAKE YOU FEEL LIKE A STAR"
Astron is one of the leading and fast growing fashion brand that represents style and quality since 2010. Founded in Mumbai, Astron works on a basis of creativity and responsibility. Effortless style, authenticity and easy to wear clothing are at the heart of the brand’s philosophy. These positive values shine through at every level, from the laid-back tailor
ing to the made-to-last quality, use of good quality materials and responsible production. The design team at Astron involves young Fashion and print designers who draw inspiration from all across the globe to create inspiring global fashion for the young people aged 18-35. The design process involves striking the right balance between the prints; cuts and the fabrics thus creating garments that are not only unique but also original. Originality and innovative prints is what sets us apart and so our prints are copyright protected. Each year 200-300 innovative designs are created which include womens wear tshirts, tops and tunics. The latest addition to our products has been menswear tshirts. Within a short span of 5 years Astron product has not only gained wide acceptance but also has a made a top notch place in the retail shops. Astron's aspiration is to be the best casual fashion brand: Capturing market trends and newness in color, quality fabrics and shapes, and expressing them in the effortless, relaxed and comfortable style. For every garment, Astron pays maximum attention to fabric selection, fitting and perfect quality. The company's "Fashionista be a star,” reflects creative fashionable clothing with high quality which according to the brand promise says: "We want to make you feel like a star". Astron has a presence in 5 cities with approximately 300 MBO stores, who share the company’s quality standards and brand essence, with inspiring collections for women's. Astron believes it should be present where consumers are present so its available online through website. Consumer’s demands and views are very well considered by the brand thus giving them the kind of product as per their constant changing needs. Future Plans:
Astron is increasing the distributors city wise and population wise, thus ensuring retailers experience a high-end service from the brand, which in turn is passed on to the consumers. Astron plans to be available in 1,000 stores by the end of 2025 thus increasing their distribution process widely. It will also ensure consumers are served with high quality fashion clothing which not only makes them Fashionista’s but will also make them feel like a star.