Ash and loom

Ash and loom Embark on a cultural odyssey with our handwoven sarees, each a masterpiece of India's rich weaving tradition, for an unforgettable sartorial experience.

Afraid of light, this cat sneaks into yards and gardens to binge on mango, chiku and chakka. Marapatti, Kerala's nocturn...
11/12/2024

Afraid of light, this cat sneaks into yards and gardens to binge on mango, chiku and chakka. Marapatti, Kerala's nocturnal visitor, now on your saree. A quirky take on the traditional kasavu inspired by the everyday fauna of this rich southern state; these hand printed sarees are not just any printed kasavus. These have quirk with a capital Q. To know more about the collection, connect with Ash and Loom.

A big thank you to Mahesh Mahesh Harilal for this aesthetically composed photo and Neelambari Varma for carrying it with such poise. Viju Varma

From the Brahmaputra valley of tropical forests, vast tea plantations, and a humid temperature, comes cotton. A little c...
02/12/2024

From the Brahmaputra valley of tropical forests, vast tea plantations, and a humid temperature, comes cotton. A little course but breathable and soft. From sarees to gamosas (towels) Assam cotton is a treasure. Ga (body) and mosa (wipe), the Gamosa is not just a piece of cloth; rather, a versatile scarf with many uses, occupying a position of high cultural esteem in Assamese society. The motifs are derived from nature and literature, and are woven by indigenous weavers where the loom is mounted on bamboo poles. It is labour intensive and each piece is precious.

Ash and Loom brings to you handspun cotton sarees from this Northeastern state, with intricate handwoven design mirroring traditional gamosa patterns. While the traditional gamosa is in white with a red border, sarees are woven in non-traditional colour combinations. Presenting a stunning Assam cotton in white and fuschia, a must-have in your wardrobe.

Thank you Mahesh Harilal for this gorgeous capture and Neelambari Varma for gracing this saree 🙏🏽

Ever experienced a pair of glistening eyes, staring right back at you in the dead of night? As if it's upset that you in...
10/09/2024

Ever experienced a pair of glistening eyes, staring right back at you in the dead of night? As if it's upset that you interrupted its fruit binging session? I leapt in frightful steps, wondering what did I just confront; while my extended family had a hearty laugh. Well, for Malayalis, living in Kerala, their nocturnal guest is not something to be fearful of. They happily coexist with the Marapatti, also known as the Asian Palm Civet and the Toddy Cat who loves to munch on fruits in the dark. And I thought, why not capture my early experiences of this land, and blend it with the ethereal grace of the Kasavu?

But who would wear a Marapatti saree? I was happily surprised at its reception. Kerala's nocturnal Marapatti has gone places; Delhi, Kolkata, Mumbai and of course our very own, Kerala. So book yours today. Marapatti on Kasavu by Ash and Loom.

This Onam, here's our tribute to Maaveli by honouring it's lesser known creatures; the ones that shape our lives everyda...
23/08/2024

This Onam, here's our tribute to Maaveli by honouring it's lesser known creatures; the ones that shape our lives everyday, reminding us that the way forward is to live in tandem with nature. Ash and Loom presents the Tropicals, celebrating Kerala's fauna that live amongst us.

For a closer look at our Onam special sarees, visit our instagram page

https://www.instagram.com/ashandloom23?igsh=bjQxbzQ0c3B5YTk0

Also, take a look at each saree here 👇🏾

https://drive.google.com/drive/folders/1-GmwFDx6ejB-fibmwrHdV-FtiW6eJGWJ?usp=sharing

For queries, get in touch via insta DM, FB messenger.

Launching a new collection of linens and hand-printed breezy mulmuls by Ash and Loom. Contemporary with a tinge of quirk...
03/08/2024

Launching a new collection of linens and hand-printed breezy mulmuls by Ash and Loom. Contemporary with a tinge of quirk, these sarees spell swag. We're on the lookout for fresh faces and a spirited attitude for our next photoshoot. Think you've got the energy? Let's make some magic happen.

All About Linen. There are fans of cotton and then there are followers of linen; the tribe of the latter has seen a shar...
18/07/2024

All About Linen.

There are fans of cotton and then there are followers of linen; the tribe of the latter has seen a sharp spike in numbers in recent times. While cotton has been the more dependable fabric of choice, especially for tropical climates, linen is not far behind. Because of its durability and fabric strength, for decades it was the favourite of household linens like napkins, tablecloths, kerchiefs and so on. Linen pants and jackets soon followed garnering a loyal fan base.

Made from the sturdy flax plant which takes much longer than cotton to harvest and also more difficult and cumbersome to weave which also makes it more expensive, linen is popular for its style and comfort. Even though it wrinkles easily, is heavier and way more course than cotton, it has a casual sophistication which is why it has such a strong fan base today.

In India, it was Anavila Misra who changed the fashion scene when she launched her handwoven linen sarees at an exhibition in Mumbai in 2011. It was novelty served to saree enthusiasts. Since then, linen sarees have evolved through design innovations; from hand embroidered ones to jamdani woven ones, its popularity has grown by yards and yards.

At Ash and Loom, all our linen sarees have a thread count of 100. Our linen sarees are completely organic because the yarn is not lined/coated with polyester which is why the sarees are not too bright, do not have sheen, are heavy and course but drape beautifully, without any fuss, wrinkle easily but fall gently, adding an understated grace. Some have handwoven jamdani motifs and some come in metallic coloured borders, each saree a work of time consuming labour.

Linens are durable; still a proper care regime is a must. Because it is prone to wrinkles and creases, it us advisable to keep revising the folds which ought to be loose. It is best to do a dry clean for its first wash and later, a mild shampoo wash followed by drying in shade.

Discover the world of linens at Ash and Loom. Contact us today for colours, designs and offers.

Ash and Loom goes to town! Yes, you read it right. After the initial spell of rains in the morning, the clouds cleared m...
11/07/2024

Ash and Loom goes to town!

Yes, you read it right. After the initial spell of rains in the morning, the clouds cleared making way for the sarees to step out. Banners up, tables laid, sarees all arranged and the venue prepped up for the patrons to walk in.

Ash and Loom delighted its patrons with its tastefully curated handwoven cotton sarees from Bengal. With face-to-face interaction, facilitating a session of understanding the textures through a sensory experience of touch, feel and sight, engaging discussions on weaves, design and motifs, Ash opened the floor for a sartorial event this Thursday afternoon at the PF office in TVM.

It was a first of its kind where we were able to meet and interact with women who came from diverse backgrounds but bound together by a common love for sarees. They checked the different weaves, some draped it on themselves, some took pictures; some gave suggestions on blouses, some did a tic-tac-toe while deciding which colour to pick while cracking their jokes, it was a pleasure to see this vivacious bunch engage in an afternoon of shopping.

We are excited to meet more of you. Stay tuned for our next visit to town. Coming soon to a place near you. Contact us today to learn more about our offers and collections. DM or write to us @ [email protected]

An eclectic mix of cotton sarees from the looms of Phulia. For details, connect with us at handloomash@gmail.com.       ...
04/07/2024

An eclectic mix of cotton sarees from the looms of Phulia. For details, connect with us at [email protected].

01/07/2024

What do thread counts even mean?
Quite often we come across the phrase, "thread counts" while reading saree descriptions and details. It's not always easy to understand what it means; even if there's Google Baba to give all information, a lot is still left to the imagination in terms of look, feel, texture, et al. Without getting into textile jargons, I'll put it in simple terms.

Thread counts are the number of threads that occupy every square inch of cloth. It ranges from 40 to 120, at times even 200 where the quality of the fabric improves as the thread count increases. The more the threads, the finer and softer the fabric. This does not mean that the ones with lower thread count are not worth a purchase. Such fabrics are comfortable and durable but it all depends on the one draping the saree and of course the budget.

At Ash and Loom, most of our cotton sarees, primarily from Shantipur and Phulia have a count of 100. Soft, light-weight, and breezy, the sarees come from looms that do not engage in any chemical treatment of fibres to increase its durability. Some are starched after weaving, especially taants while some are not.

Some of our prized cotton jamdanis are of 120 thread count, making them feather light beauties to behold. While our dhonekhalis and linens have a standard thread count of 100, taants are available in both 80 and 100 but due to its mandatory starching, it appears stiff initially. But after one wash, it's super soft.

So that's about the thread count business. No need to get flummoxed by such terms. Having said that, writing from the standpoint of a saree patron, all thread counts aside, purchasing a saree is an emotional experience. So if your heart says yes, just go with it 😊

I remember a time when t-shirts with catchy phrases, at times bordering on the obnoxious; saucy slogans, and visually di...
25/06/2024

I remember a time when t-shirts with catchy phrases, at times bordering on the obnoxious; saucy slogans, and visually disruptive images were a rage, especially amongst teenagers, college kids trying to make a statement. Some were really witty with a cheeky sense of humour, some quite sexist and some I didn't know how to react to. A cross between cringe, discomfort, not so in-the-face but not quite right either. One such copy read somewhat like this: "the great Indian saree, hides just about anything." And its corresponding image was a series of women in all shapes and sizes, draped in a saree. I didn't condemn it completely but I wasn't comfortable either; somewhere, something was not right.

As I added more years to myself, treaded the path of accepting myself in all my imperfections, figured out when, where and how to draw boundaries; as I listened to myself more, the silence became louder and the self became more resilient to societal gossip mongering. And the t-shirt came to my mind. The discomfort which I couldn't articulate earlier.

For far too long the saree has been used as a tool to either sexualise women or to jeer at them in terms of body weight. It's either a chiffon clad sensual Bollywood diva dancing in the rain or an "aunty ji" covering her bulky frame under yards of cloth. At times, of course, the saree is also a symbol of modesty, representing the "ideal Indian woman." Coming back to the t-shirt. It was perhaps reiterating and reinforcing saree stereotypes, of "hiding curves"...aah, curves, a euphemism for that "extra" kilo or kilos!

Well, if today I were to meet the copywriter for that t-shirt, I'd say, the saree does not hide anything. Rather, it accentuates and complements what's essentially yours. Your grace, your courage, your body whether you're a pear or apple or whatever! It flaunts you. Because the saree in itself is a celebration of all that we've been conditioned to run away from, to disown, to hide! You don't have to dance in the rain with all latkas and jhatkas or flaunt your endless pallu in a barren desert to be a diva in a saree. You don't have to wear starched sarees in a Lalita Ji avatar to be the thrifty housewife. You don't have to cover your head or pull your pallu over your shoulder, gossip in the afternoon while drying papads in the terrace, embracing the typical aunty ji. You can just be YOU. In a chiffon, in a linen, in a mulmul, in a silk, in any fabric and drape, as long as you feel happy in it. As long as it fulfils you, your core, your self, your being.

And here's Mithily, a healthcare professional, dancer, loves music, with a penchant for travel and adventure, mother of a daughter, draped in a handspun organic Khadi cotton with a handwoven pallu in Assamese motifs. Saree, where every warp and weft come together to drape stories of myriad lives.

Address

GE BlockB, Heera Grand Villae, Kukkliyar Lane, DPI, Jagathy
Thiruvananthapuram
695014

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