DESIGN PHILOSOPHY
We are known for our work with Indian weaves and designs that preserve the Indian 'soul' in elegant, colourful, classic, yet wearable style for the modern Indian woman. Our elegant collections bring back charming old world simplicity in contemporary styles. The extensive use of Indian textiles, fabric and surface ornamentation underlines our respect for traditional craftsmanship
that has endured the centuries. We draw inspiration from traditional art and crafts from all over India. We have worked with clusters of craftsmen from Bengal, Andhra Pradesh, Maharashtra, Karnataka and Uttar Pradesh and continue to make forays into all parts of the country to discover aesthetics and unravel craftsmanship that is being forgotten by urban city life. There is so much to discover in this country of such diverse history and people, that we have no dearth for inspiration! OUR CUSTOMERS
We design for the modern Indian woman who navigates a global, modern world with the very Indian fibre of her 'weave'. Our clothes, as an extension of this contemporary Indian woman, preserve the feminine in timeless sophistication and comfort. We design not merely for those who will walk the ramp, but also for those women from all walks of life who will draw confidence, inspiration and grace from our designs and don them as an extension of their own unique personalities. OUR VALUES
All our work, right through research, design and fabrication focuses on cost and comfort just as much as on colour, cut and construction. We believe we can bring inimitable design, immaculate detail and impeccable finish with affordability. With every collection, every design and every piece from Pinnacle, we strive to make it valuable for the money you spend on it. SHRUTI SANCHETI
Shruti believes in the unsurpassed legacy of Indian textiles and craftsmanship. With every collection, she has worked with the rich heritage of Indian weaves and embroideries. She seeks to understand, interpret and showcase India through her designs. Shruti has consistently showcased on The Indian Textile Day at Lakme Fashion Week and Amazon India Fashion Week (FDCI), besides showcasing in the international emerging category at the Hong Kong Fashion Week 2012 and now at Paris Who's Next Trade show. With her strong belief in textile as a part our culture, Shruti has been working to revive forgotten weaves. She works extensively with weavers across Vidarbha through her association with Weaver’s Centre, Nagpur (under ministry of textiles). Shruti is currently working with INDRAYANI (Maharashtra State Handloom Board) and seeking to revive weaves from the Maharashtra region. Famous clientele
Her outfits have been worn and appreciated by Ritu Kumar, ,Vidya Balan,Anushka Sharma, Karishma Kapoor, Aditi Rao Hydari, Prachi Desai, Zareen Khan, Nitin Gadkari, Shaina Nc, Smriti Irani, Sangeeta Jindal to name a few.
