Privati Firenze

15/06/2026

Last Light is here.

Find us at:
Pitti Uomo 110, Padiglione Centrale I/8 (16–19 June)
The Chicago Collective at The Mart, Booth 5105 (1–4 August)

12/06/2026

La collezione SS27 ‘Last Light’ arriva in showroom, ma solo su invito. Scrivici per prenotare la tua anteprima privata.

08/06/2026

15/05/2026

The black sheep of the family. Always one look that breaks the rules, yet somehow, it still feels like home.


22/04/2026

Un pomeriggio lento, l’erba sotto i piedi, il tempo che si muove più piano.
Privati è questo: un momento che non vuoi fermare.

10/04/2026

Hydrangeas are fascinating because their flower color can change depending on the soil. In many varieties, acidic soil tends to produce blue blooms, while more alkaline soil turns them pink.

That’s part of what makes hydrangeas feel so magical: the same plant can shift its mood and tone with its environment. Like Privati

07/04/2026

Giorgia wears our “Tramonto” cardigan, made with sublimation printing.
What a beautiful soul she is

30/03/2026

Holy sun, come back to us

20/03/2026

SS26 begins where knowledge lives: in the district, in memory, and in the hands that still know how to make.��

20/03/2026

In a district like ours, knowledge does not exist only in books, systems, or factories. ��It lives in gestures passed from one generation to the next, in the eye that recognizes the right tension of a yarn, in the hand that understands structure before words are even spoken. ��This kind of knowledge is not loud, yet it shapes everything. It is technical, emotional, and deeply cultural at once.