07/06/2022
"We were born in the heart of the Italian gaming scene with the aim of giving an identity and a sense of belonging to the digital entertainment industry and to the new generations. We want to do it through streetwear and sportswear dedicated to the world of gaming and esports. This passion has given births to Beaths.
In the first phases of building the business, we always have to try to finding the initial balance between investment and quality product in order to enter the market in the right way. Our mission is to find innovative solutions able to ease the specific movements of gamers through clothes designed to ensure comfort in every circumstance.
One of the results we are most proud of was being the fashion-partner of the Australian team at the League Of Legends esports world championship, the most important electronic sports event in the world 2021, an event with over 75 million spectators. For a startup like us, with just under two years of life, arriving on a stage where big brands like Nike, Adidas and Kappa dress was a great achievement. We have also been selected by Unicredit Start Lab, among the best 4 Italian stratups of 2021 for the "innovation Made in Italy" category.
It may sound strange but one of my most memorable days when runing this business is the day I discovered PageFly. I am a creative designer and being able to design our website without the use of code made me very happy, as well as having optimized our communication in terms of time and costs."
Fabio Ferrotti from Beaths
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