Maison Laponte Man

Maison Laponte comes from the skilful hands and creative minds of two young talents: Gianandrea Sergi and Benedetta Bertolini. After their studies in fashion design and different periods of individual experience - in tailoring for him and in fabric design for her – the two give life to a creative process that would eventually lead to the birth of the label and subsequently to the opening of the fl

agship store in 2017 in Corso di Porta Ticinese 87. In the workshop-atelier, Giangi and Benny, with the rest of the family, take care of the key phases for the realization of the finished product. The family-run label offers a 360-degree service from design to datasheets, up to the model making curated by Gianandrea. Fundamental is the search for fabrics which takes up most of the time before the concretization of the designs. All the materials, carefully selected, are hardly ever used in their virgin form but as basis for the prints, even these customised. Prints are Benedetta’s creative outlet, hand-drawn on paper or canvas and also with the use of technological media, are printed using experimental and traditional techniques. Unique are the embroderies, the transfer and the patches; a strong point of Cristian Felicissimo, third angle of Maison Laponte’square. Cut and prototyping are the final steps edited by the atelier before all the pieces are sent to local laboratory for the finishing touches. The finished product returns in the Laponte’s house at the distribution stage, from quality control to the packaging, everything is regulated on the spot. ML is characterized both in a visual level and in terms of communication: from punk to generous volumes, adverse between fragility, confidence and outstanding charism via layering and abboundances, It give rise to recognizable volumes that up to now are the brand’s element of continuity. The brand has recently decided to work on its communication. Social, video and adv come from the shaing of ideas within the team and thir decoding and interpretation from the label trump card; Giulia Luculli is the one who connect the dots and voices the visual imagery. Whit the new year Maison Laponte began to collaborate with StuzioZ in the centers of Milan and Paris, along with Maximilian Linz, a specialized Press office. Maison Laponte is nothing but the result of ethic and hard work of four people that together are trying to create an image 0 of what is the result from their different social expiriences and the contemporary sperimentation, influenced by images, sounds and colors.