White Show

Casa
Italia
Milan
White Show

With its four editions per year, this Fashion Trade does represent the launching platform for small and medium companies and becomes the reference for a great part of multi-brand around the world. WHITE January and June editions: 250 brands among selected women's pre-collection and menswear. WHITE February and September editions: 500 brands between women's and accessories collections. With more th

an 20.000 buyers visiting each season from the most famous multi-brand stores around the world, White has become both the platform for niche brands and also the ideal stage for those companies interested in the "easy to buy" segment of Italian and International Fashion who identify in WHITE concept. It's a successful mix of creativity, accessibility and research. With its structures and exhibition areas highlighting the new fashion trends in a mixed range of high impact products, WHITE, each edition, establishes itself at international level -as well as in the Milan metropolitan area - as the hub of ideas and services going beyond seasons and gender. White is a source of ideas, is fashion culture, is a boost to embrace art, design, music and digital communication with its new borders.

03/06/2026

What happens when fashion becomes culture, community and connection?

This September, WHITE presents WHITE BOX - a new dynamic space - at , via Tortona 54 - dedicated to urbanwear, streetwear and denim.
A fluid and contemporary hub where emerging brands and established names come together, creating an immersive experience that goes beyond the traditional trade show.
For the first time, WHITE opens its doors to both industry professionals and consumers - transforming the space into a place to discover, connect and shop directly.

A new way to experience WHITE.

29/05/2026

The strategic partnership between WHITE Milano and (GCSW) enters its second consecutive year.
WHITE Milano continues to drive GCSW’s internationalization, transforming the island into the ultimate global hub for swimwear and resort wear and connecting its creative ecosystem directly with top international buyers and press.

Mark the calendar:
JUNE 4 | GCSW at WHITE Press Conference
JUNE 18–20 | On the beach powered by WHITE Resort at , featuring a dedicated GCSW exhibition corner.
JUNE 24-27 | GCSW show in Gran Canaria
SEPTEMBER 24-27 | WHITE Milano: during Milan Fashion Week in the Tortona District, featuring a dedicated GCSW tailored corner.

WHITE further reinforces its position as the ultimate professional platform for contemporary fashion, providing its community with unparalleled visibility and a global network.

Stay tuned. We’re diving into a new resort season.

28/05/2026

This September, WHITE unveils “WHITE Nuvola” a new immersive area entirely dedicated to contemporary accessories.
Inspired by the concept of a “cloud”, the space at BASE | via Tortona 54 becomes fluid, enveloping and without boundaries - designed to guide visitors through a unique and immersive experience. A project where aesthetic research meets contemporary vision, transforming the exhibition into a delicate and engaging visual journey.

Something new is coming.

Ready to step inside?

26/05/2026

What makes a district become a global creative destination?

This September, WHITE continues to shape the Tortona Fashion District through T2026 - a contemporary journey where creativity, research and innovation come together across four locations: T15, T27, T35 and T54.

Season after season, WHITE continues to redefine and elevate the Tortona Fashion District, bringing together brands, buyers and industry professionals from all over the world.

A district. A vision. A community in motion.
24.25.26.27 Sept
📍Tortona Fasion District, Milan

Are you ready to experience T2026?

15/05/2026

Are you ready?

ON THE BEACH powered by WHITE Resort waiting for you from June 18 to 20 at .
A focus on resort & hospitality through showrooms, networking, talks and special events, offering an immersive first look at the WHITE Resort concept.
The new format is set to become the hub for fashion, hospitality, and international retail!

Apply now - link in bio.

06/05/2026

Save the date.

WHITE unveils a double appointment marking the evolution of WHITE Resort.

June 18.19.20 - The teaser.
A focus on resort & hospitality through showroom, networking, talks and special events, offering an immersive first look at the WHITE Resort concept.
From June 18 to 20, 2026, debuts its new format in the exhibition area .milano - T35, becoming the home of the project and a meeting hub for fashion, hospitality and international retail.

September 24.25.26.27 - The main event.
The format joins the WHITE Milano calendar, expanding its dialogue with global retail and strengthening its connection with the established buyer network.

Stay tuned and register via link in bio.

05/05/2026

Work in progress. Building what’s ahead.

Something new is taking shape.
New spaces. New energy. New chapter.

September is closer than you think.

Apply to attend the next season - link in bio.

30/04/2026

WHITE: the connection accelerator.

With the team to discover “Showroom Connection”, the WHITE initiative designed to maximize the synergy between brands and top international buyers.

In this ecosystem, the tradeshow is not just a showcase for brand visibility, but a strategic starting point to enhance the work within the showrooms. Thanks to our exclusive Courtesy Car service, we facilitate seamless travel, optimizing both business and time.
The goal is to transform a tradeshow meeting into a strategic and lasting connection.

Discover their perspective.

24/04/2026

WHITE: THE DESIGN ICON. Where fashion meets its architectural soul.

In the heart of Milan, the world’s design capital, WHITE has always been more than just a trade show: it is a living gallery. For years, WHITE has led this revolution within the fashion industry, transforming trade fair layouts into iconic design experiences.
As Milan celebrates the Design Week, we look back at the visionary installations that have redefined the “White” aesthetic, over the years: from experimental materials to avant-garde geometries.

Milan. Design. WHITE. The ultimate crossover.

Join our next chapter T2026 in the Tortona Fashion District, where fashion meets iconic design.

15/04/2026

Meet at WHITE.

From Madagascar to the world, Ibeliv is more than a brand - it’s a story of heritage, craftsmanship and vision.

At WHITE, founder and creative director Liv Ramanandraibe unveils the journey of IBELIV - a brand rooted in the art of raffia, whose philosophy is to elevate craftsmanship through design.
From hats to bags. Garments to home accessories. Raffia unfolds as a language of endless possibilities - natural, versatile, deeply authentic.

WHITE, for Liv, is the perfect stage to reveal his new chapter: a space where passionate people come together, connect and share a vision of conscious creativity.

Indirizzo

Via Tortona, 27
Milan
20144

Sito Web

http://www.whiteshow.com/

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