SO

SO SO – MILANO Milan, July 2016

Welcome to SO – MILANO, the space conceived as a new home for the multifaceted codes and languages
of contemporary fashion.

Opening next September in a historic palazzo, with its 14 windows looking out
over Piazza Risorgimento, in the heart of the authentic Milan, just a stone's throw from the shopping district. For the opening chapter, the guest will be J.W.Anderson, a brand created in 2008 by Jonathan Anderson,
which has already become a cult name among fashionistas. The 300 square metres of this concept store
will b

e entirely dedicated to his pioneering universe, with a natural cross-pollination between boy’s and girl’s
elements, which has made him one of the most promising names on the London scene, and won him
a British Fashion Award as the best designer for both menswear and womenswear.

“SO – MILANO will be one of the biggest footprint spaces for J.W.Anderson. And the space designed
by Roberto Baciocchi is like a blank canvas; what more could I have asked for?” commented Anderson.
“We would like to create a different shopping experience: something fun and interesting. The space should be
somewhere people come to take inspiration from!” The selection of products include iconic items such as
the Pierce Bag, the Logo Purse and Ruffle Booties, as well as exclusive editions, objets d’art and stationery
originally created for the J.W.Anderson Workshops in Shoreditch in collaboration with artists, ceramicists
and publishers. Everything is displayed within a flowing landscape of spherical forms and surprising elements,
such as the bronze sculptures from the milanese Fonderia Artistica Battaglia, or the clothes horses from
which the garments hang. “Working with J.W.Anderson is a pleasure,” say the founders of SO – MILANO,
Aldo Carpinteri and Giordano Ollari – “Jonathan is an exceptionally talented artist, and he is the ideal person
to launch us on this experimental journey, which is not intended to be a store in the traditional sense,
but rather, a box to awake emotions.”

Chiara Ferragni Collection SS17 available SO from this Saturday!SAVE THE DATE Feb 25th, 2017
23/02/2017

Chiara Ferragni Collection SS17 available SO from this Saturday!
SAVE THE DATE Feb 25th, 2017


COOL MINT SHOPPER from JEREMY SCOTT SS17 AVAILABLE NOW @ SO MILANO
26/01/2017

COOL MINT SHOPPER from JEREMY SCOTT SS17
AVAILABLE NOW @ SO MILANO

JEREMY SCOTT EVENT @ SO MILANO
16/01/2017

JEREMY SCOTT EVENT @ SO MILANO

MEET JEREMY SCOTT SS17
16/01/2017

MEET JEREMY SCOTT SS17

MEET JEREMY SCOTT AT SO MILANO ! THANK YOU ALL !
16/01/2017

MEET JEREMY SCOTT AT SO MILANO ! THANK YOU ALL !

Fashionistas and Millennials crowded the event held in honor of the American designer at So-Milano concept store.

...coming soon! SUNDAY JANUARY 15TH meet Jeremy SCOTT SS17  @ SO MILANO *dj set by Sita Abellán
13/01/2017

...coming soon!
SUNDAY JANUARY 15TH meet Jeremy SCOTT SS17 @ SO MILANO
*dj set by Sita Abellán

We are so excited to present you the Mr & Mrs Italy FW '16.Discover it at our store.
07/12/2016

We are so excited to present you the Mr & Mrs Italy FW '16.
Discover it at our store.

02/12/2016
SO MILANO is pleased to invite you to the TRUNK SHOW devoted to the winners of the TIME FASHION AWARD 2016 TOMORROW 24TH...
23/11/2016

SO MILANO is pleased to invite you to the TRUNK SHOW devoted to the winners of the TIME FASHION AWARD 2016
TOMORROW 24TH NOVEMBER SO MILANO Piazza Risorgimento 8 Milano
Cocktail from 6:30 pm
SVB-Jewellery Matteo Thiela

Discover the new AW16 Victoria Beckham Collection available from 1st October at SO MILANO
23/11/2016

Discover the new AW16 Victoria Beckham Collection available from 1st October at SO MILANO

24/10/2016
J.W.ANDERSON red small pierce bag available now at
22/09/2016

J.W.ANDERSON red small pierce bag available now at

Indirizzo

Milan

Orario di apertura

Lunedì 10:00 - 19:00
Martedì 10:00 - 19:00
Mercoledì 10:00 - 19:00
Giovedì 10:00 - 19:00
Venerdì 10:00 - 19:00
Sabato 10:00 - 19:00
Domenica 10:00 - 19:00

Telefono

+390245497839

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