A place where the craftsman hones his skills and lets his imagination soar.
§ The place is an open, welcoming atelier. A one- of-a-kind destination where customers interact with the brand in a truly creative way. An inspiring place that lives and breathes the BangSlang mantra: Celebrate Individuality.
§ The BangSlang atelier showcases all the tools needed to bring this vision to life in an atmos
phere unlike any other.
§ The BangSlang atelier represents the ultimate platform for self-expression.
§ BangSlang Workshop is where the first of these stories are created and this new atelier concept is what allows us to create more brand stories. But more importantly, it allows our consumers to create their own stories, using the store and its products as their tools. The BangSlang audience:
§ Our target market is divided into three segments: urban, coastal, and metropolitan. What unites them is authenticity, creativity and individuality.
§ They’re extroverted, expressive people who are out to challenge convention. They want to change the way they live in the world.
§ So they’re shaping a new identity, and creating new perspectives.
§ For them, clothes are more than just a commodity. They are the tools with which they express a collective creative impulse of authenticity, creativity and individuality, ultimately striving for originality.
§ For them, to buy a product is an experience; they have personal strong taste. § They don’t need a fashion brand to feel cool.
§ They research fashion products with value; they want to buy unknown designers coming from different countries and different cultures.
