So well established is the Cutuli name in the fashion sector, it is found in top Italian, European and Asian boutiques. After secondary school, Claudio immediately began working in the family business, uprooting and transferring in to Umbria, the green heart of Italy, as much out of a love of nature as for logistical considerations. He is driven by an unbridled passion for his work, so much so tha
t he consider himself bound, as if by an umbilical cord, to every aspect of the world of fashion. He does not consider himself a designer, but an aesthete, a lover of beauty and beautiful things. He has enriched the family tradition with his own personal research and great experience: studies, travels to distant lands, where he discovered new materials and fresh sources of inspiration. His shawls, wraps and scarves shun all that is mass-produced, not out of snobbery, but because they are created to last. The collection is founded on his personal creative vision, who favors fine fabrics like h**p, linen, bamboo, silk, wool and cashmere exclusively hand-woven on 30’s ancient family looms and dyed using carefully selected premium raw materials of plants, animal and mineral origin as Fraxinus excelsior, Hibiscus sabdariffa L., Rubia tinctorum L., Quercus petraea Liebl., Sambucus Nigra L., Coccus cacti L. Chamomilla recutita, Helianthus annuus, etc. using natural methods and the age-old mixtures used by Cutuli’s forefathers. For almost two hundred years, natural dyeing techniques have been the forte of the family’s artisan textile company and natural color, as Cutuli himself says, is synonymous with life, passion and joy, but above all it is the fundamental element thanks to which we can still dream. His collections are the product of meticulous research and sum up his experiences in their original creativity and ability to convey emotions, overcoming the fickle diktats of fashion and never losing the authentic influence of his Mediterranean roots.
