Pairi Daeza

Casa
Italia
Milan
Pairi Daeza

Reclaiming a suppressed identity and an endangered heritage through Iranian art and craftsmanship

Pairi Daeza is a ready-to-wear luxury brand based in Milan (Italy). Leveraging rich cultural and artistic heritage of Persia (ancient Iran) in a radical manner, the brand strives to create bold and unique styles that can fit into numerous occasions. The name ‘Pairi Daeza’ means ‘walled garden’ in ancient Persian. Persian gardens are world-famous for their exceptional aesthetics, architecture and s

ustainability. Because of their uniqueness the term ‘Pairi Daeza’ became a loanword and shaped the concept of godly paradise in many languages such as all European languages, Semitic, Hebrew and Arabic. The brand Pairi Daeza values creativity, unconventionality, ancient wisdom, arts & craftsmanship, diversity, inclusiveness and sustainability. For every collection a thorough research is made on surviving arts and crafts that can be channeled into new disruptive creations. Sustainability is at its very core and flows into all the brand’s operations from sourcing of raw materials to design and production up until packaging and distribution. Behind the brand stand two Iranian sisters—Yasaman and Nastaran Rezaee, who have been living in Italy for over a decade. Yasaman is the brand’s creative soul, whose international background in architecture, arts and fashion has endowed her with a broad perspective into aesthetics. With a background in management, engineering and fashion, Nastaran is the brand’s business mind, who strives to tell the story. Complementing each other is what makes the sister-duo strong and creates an alluring mix of mystical down-to-earthness.

23/05/2026

Ghalamkar — a centuries-old Persian textile printing technique 🖐🏽🫟

22/05/2026

Denim gilet and trousers paired with a bicolor shirt, hand-printed with PAIRI DAEZA zodiac signs ✨

19/05/2026

PAIRI DAEZA zodiac signs in Esfahan ✨🐏🐂👯🏽🦀🦁🌾⚖️🦂🏹🐐🏺🐟✨

13/05/2026

Waterproof bucket hat made with reversed persian jacquard ☔️

Model
Shot by
HMUA .mua

12/05/2026

Thanks for the feature ✨

1st photo from .it
2nd photo from

11/05/2026

Reverse Termeh bucket hat + Zodiac earings + Termeh bomber jacket ✨

Model
Shot by
HMUA .mua

08/05/2026

Crisp shirt and denim mini, with a little mirror magic 🪞✨

07/05/2026

BALUCHESTAN 🫶🏽

04/05/2026

Crisp shirt and denim mini, with a little mirror magic 🪞✨

02/05/2026

Thanks for the feature 🙏🏽🫶🏼🫰🏽

1st photo from
2nd photo from
3rd photo from .nyc

Indirizzo

Milan

Sito Web

http://www.pairidaezashop.com/

Notifiche

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