Area Forte

04/09/2026

Black cat. Black boots. Bad decisions.
We’re not superstitious anyway.

New winter stuff coming soon. The cat said so.

01/09/2026

NOT HERE TO BE BASIC.

Best sellers of all times on our website
Go now

17/08/2026

Behind every pair of shoes is Marco, who has been part of our team for 30 years.
His hands are behind the unique colors of our leathers — sprayed, dyed and hand-dipped, one by one.

Every shade and every variation in color is the result of a long process of dyeing, brushing and airbrushing — techniques Marco has mastered over decades of experience.
This is how each pair gets its own character. And why no two pairs are ever exactly the same.

10/08/2026

31/07/2026

WE’RE OFF BUT YOU CAN STILL SHOP!

14/07/2026

05/07/2026

Behind every pair of shoes there’s Daniela,who has been by our side for more than 40 years now. Daniela is in charge of protos and samples development and she is responsible for the preparation phase of the upper. Expertise, craftsmanship but most of all an amazing woman!

02/07/2026

AREA FORTE

29/05/2026

Behind every pair of shoes, there’s Luca, our trusted cutter and leather expert for over 30 years.
Luca is responsible for cutting prototypes and samples, as well as selecting the leathers for the industrialization and production of our styles. His unmatched knowledge and extensive experience in the field make him an invaluable part of our craft.

25/05/2026

sneak peek of what’s coming

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