Maurel

20/04/2026

20/04/2026

Pleats are not decoration. They are structure in motion.

The history of pleating begins long before fashion as we know it. As early as 2000 BC, ancient Egyptians manipulated linen through water and heat, creating rhythmic folds that moved with the body and reflected light, air, and status. What began as a functional and symbolic gesture gradually became a language.

In ancient Greece, pleating evolved into a more architectural expression. Garments such as the chiton used vertical folds to define the silhouette without constraining it, an early exploration of freedom through construction.

A turning point came in 1909, when Mariano Fortuny transformed pleating into a modern innovation. His Delphos dress did not simply draw from classical forms, it redefined them. By developing a method to permanently set pleats into silk, Fortuny merged craft, technology, and vision into a single gesture. The fabric no longer followed movement; it anticipated it.

At the end of the twentieth century, Issey Miyake pushed this research even further. With the Pleats Please line in 1993, he introduced an industrial process that reversed the traditional method: garments were constructed first, then pleated. This allowed pleats to become an integral part of the structure itself. The result was a new balance between function, lightness, and innovation, where design is not only about form, but about how fabric behaves.

Today, pleating exists at the intersection of memory and engineering. The technique has evolved through heat, pressure, and precision, using molds, steam, and controlled processes to imprint folds directly into the fiber. Yet its essence remains unchanged: creating garments that expand, contract, and respond to the body in real time.

In contemporary hospitality, this translates into more than aesthetics. Pleats introduce flexibility, adaptability, and visual rhythm into garments designed for long shifts and constant interaction. They allow volume without weight, structure without rigidity.

A pleated garment is never static. It breathes, opens, reacts.

It lives with the person who wears it.

16/04/2026

Garments are never just visual choices. They are the result of histories, functions, and transformations that shape how the body moves within a space.

The jumpsuit was not conceived for aesthetics. In 1919, it appeared as a “safety suit,” designed for parachutists, an all-in-one garment built to protect and simplify. Its structure responded to a precise need: eliminate separation, reduce risk, ensure efficiency. During the Second World War, this same construction entered factories, worn by women working in industrial environments. In that moment, the jumpsuit shifted from protection to symbol, carrying with it ideas of independence, equality, and presence.

In parallel, fashion began to observe and reinterpret this form. In the 1920s, Thayaht introduced the “TuTa,” a radical proposal for a universal garment, simple, functional, and accessible. Elsa Schiaparelli later translated this vision into a more expressive language, moving the jumpsuit into a new territory where utility and identity could coexist.

The short dress follows a different trajectory. Its modern evolution, particularly from the 1960s onward, reflects a redefinition of proportion and movement. Shorter lengths were not only aesthetic decisions, but responses to changing behaviors—faster rhythms, more dynamic roles, and the need for immediacy. The garment becomes precise, direct, and reactive to the environment in which it operates.

Today, these two forms exist side by side.

One resolves the garment into a single, continuous structure.

The other works through balance, proportion, and controlled exposure.

In hospitality, both solutions translate into different ways of inhabiting a role.

The jumpsuit offers continuity, protection, and clarity of function.

The short dress introduces lightness, precision, and immediate interaction.

Two garments, shaped by different histories, responding to the same condition: defining presence in hospitality roles.

15/04/2026

Durante la celebrazione del 50° anniversario di Maurel, la nostra CEO Sara Capritti ha condiviso una riflessione che va oltre il business, una prospettiva plasmata da persone, relazioni e continuità.

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During Maurel’s 50th anniversary celebration, our CEO Sara Capritti, shared a reflection that goes beyond business, a perspective shaped by people, relationships, and continuity.

14/04/2026

Read the complete article on our magazine

10/04/2026

is built on a precise cultural dialogue. Founded in Paris, the brand draws from Japanese rituals, poetry, and symbolism, translating them into a contemporary language of fragrance where each creation is conceived as a haiku, short and essential.

The project for their Paris boutique follows the same logic. The starting point is not the uniform itself, but the brand’s visual universe, made of graphics, symbols, and narrative references rooted in Japanese culture. Among them, the yokai becomes a central element, reinterpreted and placed on the back of a kimono designed for everyday use.

The garment moves within a very specific environment. The boutique is quiet, controlled, almost ritualistic. Gestures are measured, presenting a fragrance, opening a box, guiding the client through a sequence. The kimono supports this rhythm. Its structure allows fluidity, while the print maintains a strong visual presence without becoming decorative.

The development process was closely aligned with the founders. Every decision, from proportions to graphic scale, was calibrated to ensure coherence between space, product, and human interaction.

In this context, the uniform does not translate the brand.

It continues it, in motion.

09/04/2026

Under direct sunlight, the fabric reveals a subtle shift in tone. What appears as a simple color variation is actually the result of a specific construction: solaro.

This fabric is built through the interaction of two different yarn colors, woven together to create a surface that reacts to light. The effect is controlled, never excessive, a quiet movement that adds depth to the garment without compromising its formality.

For a doorman, this becomes particularly relevant. The role exists at the threshold between outside and inside, where light constantly changes and the uniform must maintain a consistent presence. Solaro supports this condition, adapting visually while preserving a stable and recognisable image.

Beyond its visual quality, the fabric holds structure. It supports a clean silhouette, essential for a role that embodies the identity of the place, while remaining suitable for long hours of wear.

In this context, elegance is not static.

It responds to light, movement, and position.

07/04/2026

At first glance, the reference is aesthetic: green and white tones, clean lines, a visual language that recalls the world of golf. But the real foundation of this project lies beneath the surface, in the choice of materials.

Technical fabrics are selected for what they solve, not for how they look. In hospitality environments, garments are exposed to frequent washing, long shifts, and constant movement. Durability becomes a functional requirement.

Color stability ensures that green and white tones remain consistent over time, even after repeated use. The fabric does not fade, preserving the identity of the collection. At the same time, wrinkle resistance eliminates the need for ironing, simplifying daily maintenance without compromising appearance.

Structure is equally important. Trousers and jackets are designed to maintain their shape throughout the day, adapting to movement while keeping a clean and controlled silhouette.

In this context, fabric is not an aesthetic layer.

It is a technical decision that defines performance, maintenance, and longevity.

29/03/2026

I was only a few years older than you, Giada, with a long road ahead of me.

I didn’t know exactly where I would end up,�but I knew I didn’t want to stop.�There were difficult moments, more than I had imagined.�But that’s exactly where I learned to endure,�to believe in work, in time, in doing things well.
If I can tell you one thing today: don’t give up.�Even when it feels complicated, keep going.

Dreams require patience, but they always find a way.

Maurizia - Founder