Jaipur is at the heart of our story: It all started in 1985 when we were exposed to the charming world of Jaipuri prints and artisans, the distinguishing character of our brand. Sete di Jaipur, is an artisanal lifestyle brand for the conscious and sophisticated woman who wants her wardrobe to reflect a sustainable lifestyle. The first collection circa 1999, was motivated by a desire to work with t
extile artisans in Rajasthan, West Bengal, Orissa, Kashmir & South India to develop high quality fashion which could transition well across different cultures and project a wearable, affordable and sustainable lifestyle. Sete di Jaipur, encourages the use of textiles made from techniques that do not harm the environment and that revive artisanal culture by putting to use traditional textile practices & techniques. We believe in connecting quality craftsmanship to market, artisans to style trends, tailors and designers to finished product & consumers to the human story of slow fashion. Our brand encompasses a holistic vision of exchange not only between east and west, but also among all participants in the modern value chain. The company works by 4 brand values; preserving tradition, empowerment of artisans, use of natural fibers, wearable & contemporary design.
