19/10/2026
Beyond every journey, there is a coach.
For 20 years, Fondation Lacoste has supported young people through sport, helping them grow and reach their full potential.
To celebrate this milestone, the foundation launches a programme honouring the coaches and mentors who help the next generation find their confidence, their talent and their path.
In Miami, Fondation Lacoste ambassador Venus Williams joins First Serve, where tennis opens the door to mentorship, education and new opportunities for young people.
The celebration continues in selected Lacoste stores worldwide, with dedicated spaces honouring the coaches who make a difference. A percentage of sales will also support partner associations working to empower the next generation.
Celebrating 20 years of changing lives, one bond at a time.