28/05/2026
“Delivering the Dream” comes alive in the Vitale Barberis Canonico showroom in a discussion to talk about different experiences and prospectives of today’s fashion & luxury world.
Alongside the authors of the book “Delivering the Dream,” Erica Corbellini, Tenured Lecturer at Bocconi University, Department of Management and Technology; and Tomaso Galli, strategic adviser in fashion communications and marketing, the other participants are Richard Bao, brand strategist and cross-cultural consultant; and Diego Kress, a young student who is passionate about the fashion universe. An open conversation moving between research, strategy and new creative sensibilities, which explores the central topics of the book: desirability, cultural identity and the construction of the value of modern luxury.