08/10/2024
𝗙𝗔𝗟𝗟 𝗪𝗜𝗡𝗧𝗘𝗥 𝟮𝟰/𝟮𝟱
The changing trends are a reflection of society and its transformations, expressing
emerging aesthetic movements.
In a world where trend cycles are constantly accelerating, new expressions of
gender are rapidly emerging while others are fading away in this “frenzied rhythm.”
Along with the growing complexity of today’s society, the limits in identifying market
demands become apparent.
We are drawn to reconnect with the simple and essential, reassuring and beneficial
powers of nature, and for this reason, well-being is present in every trend as a
vehicle for the connection between body and mind.
Recreate oneself. Reinvent oneself to highlight one’s uniqueness... and then, the
concept of “perfect and imperfect,” a personal evaluation of the beauty of
imperfection! Eliminating the superfluous to reach the essence of things in a new
minimalism that eliminates the unnecessary is not a reduction; it is an exaltation!
Above all, there is a need to express a broader definition of freedom: freedom of
gender, freedom of the body, freedom of perspectives.
In this FW24-25 season, our reflection is structured around four trends:
1) 𝔈𝔭𝔦𝔠-𝔢𝔡𝔢𝔫 :
Climate changes, nomadism, HOT/COLD technology, icy brilliance.
2) ℱℰℛ𝒯ℐℒℰ 𝒩𝒜𝒯𝒰ℛℰ :
Plant world, Urban botanic, proliferations, nature at work!
3) ᴾᴬᴿᵀʸ ᶠᴬᴺᶜʸ :
Party and festive atmosphere, theatrical, sequins, metallic “disco,” spectacular
attitudes, Drag, eco Fancy.
4) ꜱᴜᴘʀᴇᴍᴇ ꜱᴏʙʀɪᴇᴛʏ :
Sobriety / Luxury, self-affirmation, reinterpreting the “classic,” elegance, and refined
ostentation.
