Exe Design - Italia

10/09/2025

Every icon has a signature. Our mission was to evolve it.

A key element of our exterior design for the new AB 110S was the reinterpretation of the iconic 'gills' on the deckhouse—a true hallmark of the AB Yachts brand. We sculpted this feature with a new, contemporary language, creating a fluid and powerful connection between the brand's heritage and its future.

The full picture is here. See how we honored a legacy while shaping a new icon, in collaboration with

09/09/2025

GIVING SHAPE TO POWER.

The thrill of a cabrio-coupé, on the sea.

Our Pantograph Hard Top for the new AB 110S flybridge: designed to integrate perfectly with the yacht's sporty silhouette when closed, offering dynamic versatility when open.

Another key feature of our exterior design collaboration with . See all the groundbreaking details.

08/09/2025

GIVING SHAPE TO POWER.

More space. More shade. More privacy. By design.

The Extendable Aft Cockpit Cover for the new AB 110S. A dance of sliding slats that transforms the deck.

Another game-changing detail from our exterior design collaboration with . See how it works on our website.

26/08/2025

GIVING SHAPE TO POWER | The Reveal Continues…

A command throne that appears at your command. 🚀

Our second innovative feature for the new AB 110S is the Retractable Command Throne. A two-seater, tech-infused helm that rises from the deck when it’s time to perform, and vanishes when it’s time to relax. This is where engineering meets elegance.

See how we're redefining the flybridge experience in synergy with AB Yachts Official
The full case study is waiting for you.
➡️ Link in bio!

26/08/2025

GIVING SHAPE TO POWER. 🌊✨

Where does performance meet pure exhilaration? Right here.
Our "Flying Couch" for the new AB 110S is designed to put you at the heart of the action, experiencing the sea and its speed from a perspective unlike any other. Feel the power, touch the horizon.

This innovative feature is just one element of our exterior design for the AB 110S, crafted in synergy with AB Yachts Official

Discover the full story behind this project (and more innovative details!) on our website.
🔗 Link in bio.

01/07/2025

Frutto di una stretta sinergia con il Centro Stile di AB Yachts.
https://www.exedesign.it/progetti/ab110s---exterior-design


https://www.exedesign.it/progetti/ab110s---exterior-design

For the new AB 110S by AB Yachts, our challenge was clear: to translate its high-performance soul into a formal language, creating an exterior design that serves as a visual manifesto of its power. An aesthetic born from function, where every line expresses speed and introduces innovative solutions....

26/06/2025

And yes, she's beautiful, too. But what makes her design so special?
For the new AB 100S, our mission was to craft an exterior that redefines the balance of aesthetics, performance, and innovation.
There's substance in every line. Discover our work.

https://www.abyachts.com/yacht/ab-110s/

26/06/2025

Una visione. Una linea. Una promessa.
Il nostro nuovo capitolo inizia ora.

And that's how it begins.

18/06/2025

Proudly designed by EXE DESIGN ITALIA


https://www.exedesign.it/progetti/yacht-exeption-65'---concept