Base Blu

Base Blu COUTURE AND PRET-A-PORTER, FRESH, STYLISH BRANDS, ACCESSORIES AND TOP OF THE RANGE FRAGRANCES... ALL INTENDED TO PROFFER OUR CUSTOMERS A DELUXE LIFE STYLE.

Established in Varese, just 50 kilometres from Milan, Base Blu has been operating in the Luxury Retail sector for over 20 years through exclusive concept stores designed to turn shopping into a unique experience in-store and online. THE LUXURY RETAIL "BASE BLU" GROUP, ESTABLISHED MORE THAN 20 YEARS AGO IN VARESE, 50 KILOMETRES NORTH OF MILAN, AND ITS EXCLUSIVE CONCEPT STORES MAKE SHOPPING A UNIQUE

EXPERIENCE. OUR 2 MULTIBRAND SHOPS – BASEBLU WOMEN'S BOUTIQUE AND BASEBLU MEN'S BOUTIQUE – WHICH TOGETHER COVER MORE THAN 1500 METRES SQUARED, BOTH SITUATED IN HISTORIC BUILDINGS, HAVE BEEN CLEVERLY DESIGNED TO EXALT THE GROUP'S BRANDS AND OFFER CUSTOMERS A TRUE LIFE STYLE.

The wait is over. Drop 2 of the MM6 x Salomon collaboration is now available, introducing a new footwear release that me...
18/06/2026

The wait is over.

Drop 2 of the MM6 x Salomon collaboration is now available, introducing a new footwear release that merges Salomon’s technical expertise with MM6’s distinctive design approach.

Discover the latest drop now.
MM6 Maison Margiela Salomon

Summer comes alive in vibrant color.Bold prints, radiant hues, effortless elegance: from sun-soaked days by the sea to s...
11/06/2026

Summer comes alive in vibrant color.
Bold prints, radiant hues, effortless elegance: from sun-soaked days by the sea to sunset aperitifs.

A collection made to stand out with confidence.

LOEWE

Phoebe Philo collection E now available in-store at Base Blu
09/06/2026

Phoebe Philo collection E now available in-store at Base Blu

05/06/2026

Inside the Chloé SS26 collection, everything moves with quiet intention.

Soft silhouettes, fluid textures, and a sense of lightness that feels almost effortless.
A story of modern femininity unfolding piece by piece, in motion and in detail.

Summer unfolds in fluid silhouettes, airy fabrics, and luminous details. Discover the Summer Dress Selection by Base Blu...
04/06/2026

Summer unfolds in fluid silhouettes, airy fabrics, and luminous details. Discover the Summer Dress Selection by Base Blu: effortless elegance for every moment of the season.

Umit Benan at Base Blu.A refined take on tailoring, where ease meets character and silhouettes move with natural fluidit...
28/05/2026

Umit Benan at Base Blu.

A refined take on tailoring, where ease meets character and silhouettes move with natural fluidity. Every piece reflects a precise, contemporary vision of style.

Available online and in store.

 

Some stories don’t follow time, they move through it.Base Blu presents the iconic legacy of Herbert Levine: sculptural s...
21/05/2026

Some stories don’t follow time, they move through it.

Base Blu presents the iconic legacy of Herbert Levine: sculptural silhouettes, impeccable detailing, and a bold elegance worn by women who defined an era.

An exclusive selection of timeless luxury.

20/05/2026

Now available at Base Blu, both in-store and online: Moncler Grenoble SS26.
Set in the sun-drenched landscapes of Tucson Mountain Park in Arizona, the campaign features Gus Kenworthy, Mia Regan, and Richard Permin exploring vast desert terrains from sunrise to sunset. Red rock formations, open skies, and desert trails frame a collection designed for lightweight layering and outdoor exploration.

Discover the new season and shop the latest arrivals now.

A refined selection from the Base Blu edit of The Attico Primo Bagno collection, where bold swimwear and elevated beachw...
15/05/2026

A refined selection from the Base Blu edit of The Attico Primo Bagno collection, where bold swimwear and elevated beachwear define a modern summer wardrobe.

For every invitation worth remembering.The Ceremony Selection: refined silhouettes and effortless elegance for the seaso...
14/05/2026

For every invitation worth remembering.
The Ceremony Selection: refined silhouettes and effortless elegance for the season ahead.

Discover the looks on Base Blu. 

Indirizzo

Piazza Podesta 1
Varese
21100

Orario di apertura

Lunedì 15:00 - 19:00
Martedì 10:00 - 19:00
Mercoledì 10:00 - 19:00
Giovedì 10:00 - 19:00
Venerdì 10:00 - 19:00
Sabato 10:00 - 19:00

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+390332241288

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