10/04/2024
It is with a mix of emotions that I share this message with you today.
Four years ago, I founded The No. 2 with a simple intention: to create eyewear that not only enhanced people’s lives but also brought joy and harmony into their daily experiences. Together, we achieved that and more. Our innovative, minimalist eyewear has garnered seven international design awards and a community of individuals who enjoy and appreciate our products.
Now, four years on, I’ve made the difficult decision to pause The No. 2. The shifting tides of the current macroeconomic landscape have proven challenging for our small business to navigate. Rising costs across our supply chain, labor, and customer acquisition, compounded by external factors such as the pandemic, conflicts, and economic uncertainty, have led us to this moment.
However, this pause is not the end of our journey; rather, it’s a chance for reflection and renewal. We remain proud of our accomplishments, but it’s essential for us to take this time to redefine what truly matters: discovery, learning, and creation.
To our loyal customers and community, I extend my deepest gratitude for your unwavering support. Seeing our eyewear worn by people around the world has been a source of immense joy.
As we navigate this pause, I invite you to take advantage of our 65% OFF sample sale on our website. With spring and summer on the horizon, now is the perfect time to snag some shades while they’re still available.
Thank you, from the bottom of my heart, for being a part of The No. 2 journey. I’m immensely grateful for your support and look forward to sharing what lies ahead.
With gratitude,
Swin Huang