KEPA

26/12/2025

13/10/2024

This is my Sunday sermon 😉 after I visited 2 important cities in Germany this week and I spent hours in store checking for BELTS:

- I am not talking about those mass low budget fast fashion players, but department stores and brands that should be bringing diversification, fashion, beauty, uniqueness

- No wonder why people are preferring a good dinner or a low cost airline ticket instead of a new belt (their 20 years old one is definitively better and would last longer than the new items I have seen)

- I found limited offer and most of the products I have seen across many brands are just the same, the same low quality materials and simple, poor construction

- I have seen brands "frightened" by the color fastening nightmare in leather (I like to think it is the explanation) to the point that you should not talk about leather anymore, but a plastic layer on top of average/poor leather quality you can find (or maybe this is just the excuse to purchase a lower value raw material used on belts, sold at the same price as when higher quality materials were adopted and sold, fattening up margins and profits on people's blindness for "the brand")

- I understand disaffection of many people toward the current offer for fashion with the consequent loss of volumes by the industry

- at the same time there is an opportunity as the offer is so flat that even just a spackle would be noticed and glitter real fashion aficionados eyes

- On one side, by continuing on this road I see an unrelenting decline of a certain retail and business model, on the other my hope is that diversity, unicity, beauty, emotions, research, high quality materials, buy something that lasts, could be the future trend.

Amen 😊 Enjoy your Sunday and only choose uniqueness and quality, give a strong kick to standardization!

14/05/2023

Troppo avanti!❤️ 🍀

14/05/2023

Beautifully standing out of the crowd
Don't let standardization engulf you
BE UNIQUE!

16/04/2023

Se persegui quasi esclusivamente scopi di lucro non contribuisci alla crescita dell'umanità, ma al tuo solo arricchimento personale.

A mio parere, questo vale anche nel mondo della moda, tanto effimera, quanto espressione di bellezza, in grado di esaltare, dare piacere alla vista, trasmettendo vibranti sensazioni positive alla mente, al cuore, all'anima, fino a coinvolgere tutto il corpo di colui che ammira una persona ben vestita e della stessa persona ammirata.
Per me la moda deve essere piacere, per cui, chiunque faccia moda pensando per il 90% al profitto e solo per una piccola percentuale ai contenuti e alla bellezza intrinseca del prodotto e dei materiali che sta offrendo, non sta creando moda, non si dovrebbe definire "casa di moda", bensì "casa di profitto"

If you pursue almost exclusively profit-making purposes, you are not contributing to the growth of humanity but only to your own personal enrichment.

In my opinion this also applies to the world of fashion, which is yes, ephemeral, but at the same time the expression of beauty, able to embellish, enhance, give pleasure to the eye, transmitting vibrant positive sensations to the mind, heart, soul, involving the whole body of whoever admires a well-dressed person and the same admired person.
For me, fashion must be about pleasure, so anyone who makes fashion, thinking 90% to profit and only a small percentage about the contents and peculiar beauty of the product and materials they are offering, is not creating fashion, they should not define themselves "fashion house", but "profit house".

14/04/2023

Classic spring mood

25/02/2023

Need for colors, need for spring!
Lida, the artist 👏🏻👏🏻👏🏻

17/02/2023

Debossed "crocodile rock"