30/04/2026
The "Fit well, Grow well" campaign has launched - and we're part of it!
If you have been following the local news, you'll know that the "Fit Well, Grow Well" campaign has just launched throughout the U.K.and includes Jersey.
Featuring in national and local papers (including The Guardian) as well as radio and TV with Channel News involved, this topic relates to children's health which no parent should ignore. It is also backed by medical professionals such as podiatrists, chiropractors, and consultants who have to deal first-hand with the results of children wearing the wrong shoes, in some cases two sizes too small!
The campaign came about as a result of professional shoe-fitters like myself, becoming part of a WhatsApp group. We were all finding the same problems happening on a daily basis. Children were wearing footwear, bought online or off-the-shelf, that was completely unsuitable and causing irrevocable damage to their feet.
Although initially aimed at the under 5's, the campaign applies to all children whose feet are still growing (until mid-teens)
Our aim is to make parents aware of the potential problems that can occur if kids are wearing badly fitting, poorly made footwear.
As Kids Club Members, you already understand the importance of getting children fitted and checked regularly. However, I also understand that good shoes are expensive, but have you ever related the cost to other items?
Takeaway coffee £3.50 +: Sandwich £4.50 +
We're already up to £8.00 and this would be the minimum you would expect to pay for just these two items, which aren't built to last!
Infants/toddlers shoes can be more expensive because of the advanced technology involved in manufacture, but it's crucial for their development that you make the right choice.
For older children. many of you buy school shoes from us because you want them to be long-lasting and comfortable when worn all day. To cut costs, buying cheap trainers for the weekends might seem a good idea. But, please don't forget that most schools stipulate that trainers are worn two days a week. This means your child might be in trainers more often than their school shoes!
We would ask you to not only reflect on this but also to spread the word to friends and relatives.
Let's hope for a change for the good of children everywhere.