Studio Mirage HQ

02/01/2026

On & On Podcast — Brand Identity For a Space of Thought and Creative Reflection.

On & On was designed as a podcast identity that embraces continuity, reflection, and emotional honesty. The flowing script logo reinforces the idea of thoughts that don’t stop, while the supporting serif typography grounds the brand with structure and clarity. Together, they create a visual language that feels personal yet intentional, expressive but composed.

The character illustration acts as the emotional anchor of the identity, adding a human touch to the identity. Paired with a soft, nostalgic color palette, the brand feels warm, intimate, and lived-in. Every element works together to support the core idea of the podcast: conversations that unfold naturally, ideas that evolve over time, and creativity that grows quietly, on & on.

Listen now on Apple Podcasts, Spotify, and YouTube.👛☁️📼🎤

30/08/2025

YourPass — Art Direction & Brand Activation Project

We designed a brand experience that turns fitness into culture. The giant season-pass invite set the tone: bold, collectible, and built to be remembered. Custom postage stamps added a classic detail, while the launch-day t-shirt was designed as a limited piece that marks the start of the journey.

To expand the brand ecosystem, we created five distinct characters: the You-Can-Do-It-All Girl, The Hiker, The Tryhard Bodybuilder, The Chill Guru, and The Workaholic Executive. Together, they form a playful, confident language that feels both considered and distinctive — memorable, but never forced.
This identity is about making wellness feel like an experience, one that’s dynamic, engaging, and built with clarity and intent.🌴🥑🥗🧘🏻‍♀️ 🍏⛳️🎾🤸🏻

30/08/2025

YourPass - Art Direction & Brand Activation Project

We designed a brand experience that turns fitness into culture. The giant season-pass invite set the tone: bold, collectible, and built to be remembered. Custom postage stamps added a classic detail, while the launch-day t-shirt was designed as a limited piece that marks the start of the journey.

To expand the brand ecosystem, we created five distinct characters: the You-Can-Do-It-All Girl, The Hiker, The Tryhard Bodybuilder, The Chill Guru, and The Workaholic Executive. Together, they form a playful, confident language that feels both considered and distinctive — memorable, but never forced.
This identity is about making wellness feel like an experience, one that’s dynamic, engaging, and built with clarity and intent.🌴🥑🥗🧘🏻‍♀️ 🍏⛳️🎾🤸🏻

12/07/2025

More from L’Entrecôte du Coin 🥩🍽️
Studio Mirage built the identity around contrast, elegant but relaxed, clean but full of personality.
From the playful illustrations to the bold type, everything works together to give the brand a clear point of view. It doesn’t try too hard, and that’s exactly the point.

23/06/2025

L’Entrecôte du Coin - Timeless Elegance Meets Modern Boldness.
We took the elegance of French bistro culture and introduced just enough tension to make it contemporary. The use of Roca Bold sets the foundation: strong, clean, and confident, the perfect mix of modernity and authenticity. Paired with hand-drawn illustrations, the brand creates a visual language that feels both considered and distinctive - refined, but never rigid.
The color palette was designed to feel rich and balanced, muted tones sit alongside soft neutrals to create warmth, depth, and a sense of familiarity. Again, it reflects the brand’s core idea, blending contemporary design with a classic, grounded feel. This identity is about creating a dining experience that’s visually coherent, emotionally engaging, and built with clarity and intent. Discover them in the heart of Abdali today!🍽️🥩

Bon Appétit.

03/05/2025

More from PHANTOM 👽👾🛸

Studio Mirage crafted PHANTOM’s identity to reflect its core ethos, futurism in form and function. From the sharp logo mark to a dynamic visual system, the branding evokes velocity, depth, and high-tech sophistication, designed to stand out in both urban and extreme environments.

13/11/2023

13/11/2023

We are proud to announce that we have partnered with Tkiyet Um Ali to support their Gaza Campaign, offering a new long sleeve t-shirt with 100% of profits going towards Tkiyet Um Ali’s Gaza Campaign. Link in bio

13/11/2023

ORDER NOW\\100% OF PROFITS WILL GO TO TKYIET UM ALI’s GAZA CAMPAIGN