Find us on the web http://www.madafumoxie.com ~ Instagram ~ Twitter "The simple act of wanting to change or even compliment your wardrobe and style; how you exude your persona to the world - is actually a powerful expression and deeper need to find YOU"
– Madafu Moxie
Our consumers…
Add some Moxie to your world. Are you constantly experimenting with your look, setting trends instead of following
them, or just looking for something different, something that makes you stand out from the crowd? Then Madafu Moxie is for you. Check us out for custom made pieces as well as our ready to wear line where you can shop off-the-rack. Our products…
An ever-growing collection of distinctive cuts and designs - pants, dresses, skirts, shorts and yoga accessories, and lots more. Yoga love…
The vibrant to calm range of colours and prints on the yoga bags gives you the freedom to pick a bag that you can connect with and use to express yourself and your personality. Like our clothing, we found a niche in the market with yoga mat bags and straps. If everything we make is to express your style, why not our yoga bags! It is a beautiful practice that brings about mind and body consciousness. So with yoga mats being the main prop, why not carry it in something eye catching and fun. Our name…
Moxie is slang for daring, courageous, and spirit. Madafu Is Swahili for coconut and identifies with our Kenyan origin and brings to mind beaches, cocktails and just something fresh. Together these two words represent who we are and what we want to convey to the consumer. Our inspiration…
One, the land of my birth (Kenya) and the other my Indian heritage. Both cultures inspire me through their warm, friendly people and their beautiful landscapes. I am humbled by the opportunity to create pieces that hopefully truly represent both these cultures and I believe Madafu Moxie clothing is a mixture of exactly that
Ethical Fashion…
Our two tailors have their own independent workshop. In line with our ethical and social values, our tailors continue their own businesses, while Madafu Moxie is their main source of income. We believe in empowering the local women to be independent and work according to their own flexible timings so as to maintain their work-family balance. Madafu Moxie’s conscientious nature also supports causes such as ‘Nairobi Greenline’ and ‘I Am Kenyan’. In the beginning…
A few years ago, three of us girls were sitting at home and looking for ways to add character to our wardrobes – wardrobes that were filled with the same generic garb that everyone wore. We decided to revamp our existing wardrobe using bits and pieces of material lying around the house. Soon enough we started receiving boxes of waste material from clothes stores and tailors – bits and pieces of African and Indian prints. It was fun to rummage through bags and bags of materials to pick out matching pieces. The end result is naturally a creation or piece that is one-of-a-kind, handmade and beautiful. At the same time, this practice of recycling is what formed some of the core values of Madafu Moxie as a business and fashion label:
To be an eco-friendly, environmentally conscious label that makes un-imitable one-of-a-kind pieces. We wanted to stand for something that would make a difference, not just be another ordinary fashion company. Our motive was not just clothing, but to be a bigger cause that would somehow benefit our world environmentally and create the right footprint in the fashion industry.
